Disney+ Hotstar ropes in 8 sponsors for ICC World Cup 2023

Disney Star, the official broadcaster for both television and digital platforms for the upcoming ICC Cricket World Cup, has onboarded eight sponsors.

Mahindra SUVs and Tractors has been roped in as co-powered by sponsor for the digital streaming platform. Booking.com, Surf Excel, Louis Philippe, Kingfisher, Thums Up, Black and White and MRF have been onboarded as associate sponsors.

Recently, Disney+ Hotstar released an ad campaign for the tournament. In the film, the streaming platform announced the sponsors' names.

Conceptualised by Arvind Krishnan and Prajato Guha-led ad agency, the campaign is built on the foundation that Disney+ Hotstar will be streaming the upcoming Cricket World Cup 2023 live and free of cost

The ad, featuring Kapil Dev, aimed to bring the OTT platform to the mobile screens of many in small-towns of India and is currently running on both TV and digital platforms.

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