Viacom18 bags exclusive digital rights for India's tour of Ireland 2023

Viacom18 announced the acquisition of exclusive digital rights to India Tour of Ireland 2023 to live-stream the three-match T20I series on JioCinema.

The tour, which will also be aired live on Sports18 – 1, Sports18 – 1 HD, and Sports18 Khel will see the Jasprit Bumrah-led Indian team play three T20Is played on August 18, 20, and 23 at Malahide Cricket Club, Dublin.

Viacom 18 said “The India tour of West Indies 2023 on JioCinema surpassed TV as a platform for engagement, viewership, and concurrency. The two-Test series registered a peak concurrency of over 2.2mn on JioCinema, much higher than the World Test Championship Final match between India vs Australia. More than 7 Cr viewers have witnessed the action from the all-format tour of the Caribbean on JioCinema.”

Hursh Shrivastava, Sports Head of Strategy, Partnerships & Acquisitions, Viacom18, said “Driven by the relentless rise of viewers in embracing the convenience of access and personalisation to watch their favourite sports, our endeavour is to build a robust multi-sport proposition. Offering the best of India international cricket with the India tour of Ireland is our effort in the same direction”. “The three-match T20I series has a lot of significance for the Indian cricket fans as it marks the return of India’s bowling spearhead Jasprit Bumrah and gives a peek into the next generation of Indian cricket talent.”

To enhance the live-viewing experience, JioCinema will present the series in multiple languages, including Punjabi and Bhojpuri, and continue to offer its predict and win fan engagement contest Jeeto Dhan Dhana Dhan.

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