Tribes launches non-traditional creative agency 1.618 Studios

Tribes announced the launch of its non-traditional creative agency- 1.618 Studios.

The brand derives its name from the 'Golden Ratio,' a mathematical concept applied to imbue harmony and aesthetic balance into design.

The logo itself adheres to this ratio, serving as the visual representation of everything the agency stands for. The design draws inspiration from the geometrical representation of the ratio, incorporating lines and circles to form its numbers. The bright blue decimal point has been borrowed from the Tribes logo, subtly hinting towards the agency’s origins.

1.618 Studios is a non-traditional creative agency that works with brands to craft designs and communication for OOH, Retail and Digital media.

The agency offers a variety of services ranging from outdoor to digital design solutions. On the retail front, the brand offers services that include KV creation and POSM designing.

To help brands immerse customers into their unique worlds, 1.618 Studios also conceptualises and designs brand experience centres. The digital arm is all about creating visuals.

Kartik Sharma, Group CEO, Omnicom Media Group, said, “Max Pub, a unit of Tribes, has been a great partner to OMG and has delivered some fantastic solutions for our clients. With this new creative agency launch it’s a step in the right direction and I believe it will bring back creativity to the forefront and is the need of the hour. I am sure this new initiative from Tribes will further strengthen Tribes' offering and we wish them the very best.”

Gour Gupta, Chairman, Tribes Group, said, “Brands want to move beyond using screen grabs of their TVCs with minor adapts for their OOH campaigns because they don’t even break the clutter, let alone enhance brand recall. The true potential of digital billboards and anamorphic hoardings needs to be explored further. We want to help these brands truly connect with their audiences and get their money’s worth in non-traditional spaces.”

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