Viacom18 announced the acquisition of exclusive digital rights to live-stream World Athletics Championships Budapest 2023 on JioCinema.
From August 19 to August 27, athletes from around the world will come together in Budapest aiming for glory.
28 Indian athletes will be part of the contingent including Neeraj Chopra and Murali Sreeshankar.
Out of the 28 athletes, 15 will be competing at the Worlds for the first time ever. At the age of 19, former World U20 Athletics Championships silver medallist Shaili Singh is the youngest member of the contingent.
JioCinema will present a 360-degree coverage that will include previews, interviews, analysis & expert opinions on the Indian athletes.
Hursh Shrivastava, Sports Head of Strategy, Partnerships and Acquisitions, Viacom 18, said, “Securing the rights of the World Athletics Championships Budapest 23 is a testament to our commitment to offering top-tier global sporting properties to our viewers on their preferred platform with no barriers to access. “We are excited to offer fans a compelling presentation that includes exclusive peeks into the journey of India’s best athletes to the Championships alongside the drama and thrill of live action.”