Former Hotstar executives launch cloud-based post-production platform 'Postudio'

Harish Prabhu, Former VP of Product and Technology and Founding Member of Hotstar and Dhawal Gusain, Former EVP and Head of Content Ops, Insights and New Initiatives at Hotstar, announced the launch of their new venture - Postudio.

Postudio is an on-demand, cloud-based, end-to-end platform for post-production.

Today, physical post-production studios are the industry norm. These studios not only require a significant upfront investment in the form of hardware, software licenses and facilities but also suffer from sub-optimal capacity utilisation.

Furthermore, post-production is a very collaborative and iterative process - current workflows based on in-person interactions, calls or email exchanges are grossly inefficient and also pose content security risks. Additionally, issues like frequent uploading and downloading of large media assets to and from local machines negatively impact productivity. Lastly, physical studios limit talent supply to areas in the vicinity which limits flexibility and is also not conducive to remote/hybrid work cultures.

(L) Harish Prabhu and Dhawal Gusain (R)

The company statement read, “Postudio was developed not only to address these challenges but also to provide additional powerful benefits - all a user needs is a laptop/ PC with a standard browser and an internet connection.”

The solution currently comprises:

● A central storage for all media assets in post-production from raw footage to final files which can also be leveraged as a System of Record.

● An on-demand marketplace of virtual machines & 20+ professional software including Adobe, Avid and Blackmagic to choose from - the pay-as-you-go model ensures maximum capacity utilization and significant cost savings.

● Integrated workflow suite comprising real-time collaboration, project management, analytics, content security and access control tools.

Postudio further said, “While on one hand, Postudio ensures a seamless user experience for frontline talents like editors and online artists, on the other hand, it provides robust cost control, project planning and analytics capabilities to the management.”

Prabhu said, “When Production and Post Production ground to a halt during the pandemic, it got me thinking. The industry needed to find a way to keep working – A cloud-based solution is what it needed. However, the solution had to deliver from a business as well as a creative perspective. Postudio was born from this vision, offering a cutting-edge platform for customers that helps them use time and money efficiently. With our cloud-based infrastructure, global teams can collaborate seamlessly in real time, engaging in multiple projects concurrently with utmost ease. The pay-per-use model ensures cost efficiency. I can proudly say that Postudio is a first not only for India but also for the global post-production Industry. Our goal, ultimately, is to facilitate optimum content mobility from ‘Sets to Screens via SaaS’’.

Postudio is currently available for B2B post-production and will soon be available for individual creators across the globe, said the company.

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