The Asian Federation of Advertising Associations (AFAA) announced the winners for its maiden ‘Changemakers For Good Awards’.
These awards are to salute those individuals and companies in the communication space who have used their talent to make the world a better place.
The winners for the four categories are:
- Advertising (for transformational messages) - Lowe Lintas for their International Women's Day 2022 entry.
- Government (for transformational messaging by a Government arm). – RK Swamy Associated for State Bank of India.
- Industry Leader (someone who led societal change in the last few years).- CVL Srinivas Country Head WPP Group.
- Innovation (where technology or approach made the difference) - Lowe Lintas for International Women's Day 2022.
The winners will be felicitated at the annual IAA IndIAA Awards presentation ceremony on September 1, 2023.
These four winners are automatically entered for the Pan Asian Changemakers For Good Awards within the same categories. The eventual Pan Asian winner will be honored at the AdAsia 2023 at Seoul Korea in October where they will also make a brief presentation to show the world how communications can be a force for good. "
The elite jury consisted of Avinash Pandey (President India Chapter IAA), Partha Sinha (President The Advertising Club ) Sangeeta Pendurkar CEO Pantaloons and Jaideep Gandhi Founder Another Idea).