Capri Sports announces brand and commercial partnership team

Capri Sports, which is under the umbrella of Capri Global Holdings, has announced its Brand and Commercial Partnerships Team.

Vinita Bhatia, a media and sports professional is the VP - Brand and Commercial Partnerships, and she will be based in Mumbai. 

Suvidha Dhalwani is the other VP – Brand and Commercial Partnerships and will operate from Gurgaon.

Capri Sports also announced Akanksha Bhatkar as Senior Manager, who has worked in the cricketing ecosystem such as the BCCI and IPL and will be in Mumbai.  

Capri Sports has an existing portfolio across sports like Cricket, Kabaddi and Kho Kho.

Capri Sports’ UP Warriorz finished third in the inaugural season of the Women’s Premier League.

Capri Sports aim is to accelerate its growth while identifying and driving new revenue streams and content monetisation along with alliances and partnerships for the four franchisees.

Bhatia has over two decades of experience working with media and sports organisations like Times of India, Zee TV, Sony TV, Star/Disney Network in her previous stints. 

Dhalwani has experience of close to two decades in Sales and Marketing which Includes Sponsorships and alliances, Brand Activations and solutions, Sports Marketing, Media Planning and Sales and Relationship Management. Dhalwani has worked with organisations like GroupM and Times Internet.

Along with UP Warriorz in the Women’s Premier League, the Bengal Warriors, Sharjah Warriors and Rajasthan Warriors, fall into the Capri Sports family, which is a part of Capri Global Holdings.

Later in the year, the Bengal Warriors will be part of the 10^th Season of the Pro Kabaddi League, while Sharjah Warriors and UP Warriorz will continue to march on in the world of cricket. The Rajasthan Warriors are expected to take centre stage next year.

"We welcome on board the Brand and Commercial Partnerships team who will create and execute programs to drive deep brand associations across our teams through meaningful sports solutions. We at Capri Global believe in equity for all and this all-women’s Brand and Commercial Partnerships team is a true testament to our belief,” said Basant Dhawan, Group Chief Marketing Officer, Capri Global. 

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