Prime Day content line-up viewership from 99% of India's pin codes: Prime Video

Prime Video launched originals, movies and shows as part of Prime Day 2023 celebrations on July 15 and 16. The platform released 12 movies and shows in the 30 days leading up to Prime Day 2023. 

8 of those titles featured in the top ten most watched titles on Prime Video India in that period. 

Prime Video said in a statement, “All the titles released on Prime Video as a part of the Prime Day line-up received viewership from 99% of India’s pin codes. Not just the Indian titles, but even the international shows and movies released during Prime Day 2023 were streamed by customers in 97% of India’s pin codes.”

Prime Video’s Prime Day 2023 India line-up included the original horror series Adhura (Hindi) and final season of the series Tom Clancy’s Jack Ryan, to the superhero film Veeran (Tamil) and family entertainer Anni Manchi Sakunamule (Telugu). Customers enjoyed the Tamannaah Bhatia-starrer Jee Karda (Hindi) – an original series and the original movie Tiku Weds Sheru (Hindi), in addition to the Hindi version of Ponniyin Selvan: II.

The OTT platform also streamed Sweet Kaaram Coffee (Tamil) – an original series and Hostel Days, a Telugu adaptation of the hit Young Adult comedy-drama series. This was in addition to the second season of the original series The Summer I Turned Pretty, the film Babylon, and the action thriller Kandahar.

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