Following Netflix's lead, Disney+Hotstar is now taking measures to limit password sharing among its premium users.
The company intends to implement a fresh policy that permits premium users to access their accounts from a maximum of four devices. This decision is aimed at tackling the problem of password sharing, especially in a significant market for Disney, according to media reports.
Currently in India, a premium Disney+ Hotstar account permits logins on up to 10 devices, surpassing the officially stated limit of four devices. However, the company has conducted internal tests for policy enforcement and plans to enforce the four-device login restriction later this year, as per the reports.
Recently, Netflix announced that it has finally ended password sharing in India. It said that only the members of a household will be able to access one account.
The OTT platform started sending out emails to people sharing passwords outside their households. Netflix has granted members the capability of transferring a person's profile, along with their viewing history and personalised recommendations.
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