India wins two Silver as WARC Awards for Effectiveness 2023 announces the first winners

India has won two Silver accolades at the WARC Awards for Effectiveness 2023, which is presented in association with Cannes Lions.

DDB Mudra Group, Mumbai won the Silver for ‘Breaking Taboos By Breaking Silence’ campaign for Stayfree in the Brand Purpose category. Further, EssenceMediacom, Mumbai/Leo Burnett, Gurgaon jointly won the Silver for The Missing Chapter campaign for Whisper in the Cultural Impact category.

Honouring the best ideas that deliver business results, the first winners have been announced for the WARC Awards for Effectiveness 2023 in association with LIONS.

13 Silver and 16 Bronze accolades have been awarded in this international competition, now in its third year.

The United Kingdom and the United States have each won six awards, Canada has won four, and the United Arab Emirates three. India, Saudi Arabia and Sweden have each won two. Brazil, New Zealand, The Philippines, and first-time winner Nigeria, have all picked up one award.

The seven jury panels, made up of 80 industry experts from around the world, followed the judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, providing a consistent approach and global language to benchmark effectiveness.

The Silver and Bronze winners are:

Brand Purpose category: 

Silver

Breaking Taboos By Breaking Silence · Stayfree · DDB Mudra Group, Mumbai · India

I Will Always Be Me · Dell Technologies, in partnership with Intel, Rolls Royce, and Motor Neurone Disease Association · Hudson Rouge, a VMLY&R Company, New York · USA

Bronze

Hypo Toilet Rescue Initiative · Hypo Toilet Cleaner · Mediareach OMD, Lagos · Nigeria

Reseeding Our Appreciation for Nature · Air Wick · Havas, New York / Reckitt Benckiser, Parsipanny · USA

Business-to-Business category

Silver

Billion Dollar Collection · H&M Foundation · Prime Weber Shandwick, Stockholm · Sweden

Bronze

From Pushing Paper to Pulling On Heart Strings · Pergraphica · True, London · UK

Channel integration category (new)

Silver

The Postcard of Saudi Arabia to the World · Alula · Leo Burnett, Riyadh · Saudi Arabia

Bronze

Feel Out Loud · Kids Help Phone · McCann, Toronto · Canada

Channel Pioneer category (new)

Silver

Phone It In · Skinny · Colenso BBDO, Auckland · New Zealand

Bronze

Don’t Sleep On It · IKEA · Leo Burnett, Riyadh · Saudi Arabia

Cultural Impact category

Silver

The Missing Chapter · Whisper · EssenceMediacom, Mumbai/Leo Burnett, Gurgaon · India

Bronze

The Micropedia of Microaggressions · BBPA / TMU Diversity Institute / Canadian Congress on Inclusive Diversity and Workplace Equity / Pride at Work Canada · Zulu Alpha Kilo, Toronto · Canada

Female Arabic · Twitter · VMLY&R, Dubai · United Arab Emirates

Customer Experience category 

Silver

Uncharted Playgrounds · BRP · Touché!, Montreal · Canada

Bronze

Chiaki’s Journey · Acura · MullenLowe, Los Angeles · USA

Instant Impact category

Silver

Lunchabuild this! · Lunchables · Starcom, Chicago / Goodby Silverstein & Partners, San Francisco · USA

Lost the Pot · Pot Noodle · Oliver / U-Studio, London · UK

Bronze

Interface Interruption · TUBI · Mischief @ No Fixed Address, New York · USA

Beernaments · Miller Lite · Alma DDB, Miami · USA

French Toast Guy · Wendy’s Canada · McCann, Toronto · Canada

Tramontina The Trophy Grill · Tramontina · Wunderman Thompson, São Paulo · Brazil

Long-term Growth category

Silver

Long Term Growth Done Proper · Yorkshire Tea · Lucky Generals, London · UK

Bronze

Kevin Versus John - How a Humble Carrot Usurped a National Treasure to Win the UK’s Christmas Ad Crown · Aldi UK · McCann, Manchester · UK

Partnerships & Sponsorships category

Silver

Müller Rice x Declan Rice - It Just Made Sense · Müller · VCCP, London · UK

Bronze

Indie Eats · Grab · Grab, Pasig · The Philippines

Superstar Ravi · Adidas · Havas Middle East, Dubai / Red Havas Middle East, Dubai · UAE

Path-to-Purchase category

Silver

Sky Glass - Planning Fast & Slow · Sky Glass · EssenseMediacom, London · UK

Use of Data category

Silver

Oppression Offset · Civil Rights Defenders · Prime Weber Shandwick, Stockholm · Sweden

Bronze

Wall Street Balls · Testicular Cancer Society · FP7 McCann, Dubai / McCann Health, Dubai · UAE

John Bizzell, Awards Lead, WARC, said, “We thank our juries who have worked tirelessly and congratulate all the Silver and Bronze winners on their stand-out achievements in building business success. The juries noted that the work that shone through to win Silver and Bronze accolades had clear ambition, strong insights and creativity that generated tangible results.” 

The Silver and Bronze winners were revealed today during the WARC Effectiveness Show part one, available to view here.

The Gold and Grand Prix winners will be announced at the WARC Effectiveness Show part two, broadcast online from Cannes Lions on June 19. 

More information on the WARC Awards for Effectiveness is available here. 

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