Agencies need to highlight media's role more in Cannes Lions entries: Anupriya Acharya

Publicis Groupe South Asia CEO Anupriya Acharya, who recused herself from judging a few entries from India in the Media category, has a piece of advice for agencies entering into this category.

Acharya shares her learnings from her maiden Cannes Lions judging experience and talks about how Publicis’ agencies are leading from the front when it comes to using technology in media.

In an interview with BestMediaInfo Editor Akansha Srivastava, while taking a walk around "The Work" section at the International Festival of Creativity, Acharya sounded quite optimistic about the second half of the year for Indian advertising spending.

Watch the full interview for an insightful discussion:

Info@BestMediaInfo.com