195 advertisers advertised on JioCinema during IPL 2023: TAM Adex report

The macroeconomic conditions are said to be responsible for the shortfall in the number of advertisers despite the fact that IPL was streamed free of cost this year after Viacom18 grabbed the digital rights of the tournament

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195 advertisers advertised on JioCinema during IPL 2023: TAM Adex report

During the IPL 2023, a total of 195 advertisers advertised on JioCinema, according to a published TAM Adex report. Out of these 195 advertisers, 42 were present on TV as well and the remaining were digital exclusive.

As reported earlier, the macroeconomic conditions are said to be responsible for the shortfall in the number of advertisers despite the fact that IPL was streamed free of cost this year after Viacom18 grabbed the digital rights of the tournament.

Riding on the free streaming and aggressive marketing push, JioCinema had set the target to reach 500 million viewers and onboard 500 plus advertisers.

The 195 advertisers used a mix of CTV and Mobile advertising options offered by the digital rights holder of the Indian Premier League for their 319 brands, TAM said.

When it comes to CTV advertising, 46 advertisers were either CTV-heavy or CTV-only while the remaining were either Mobile-heavy or Mobile-only.

The CTV advertising during IPL 2023 season stood at 2,82,044 seconds whereas Mobile saw 12,49,660 seconds of advertising.

Further analysis of the TAM Adex data said that 44 advertisers were present on the platform during half of the 53-day tournament while 98 advertisers advertised for 10 days or less than that.

In terms of categories of advertisers, 124 categories were present on JioCinema as defined by TAM Adex.

Out of these 124 categories, the CTV-heavy categories were Auto-4W, Air Conditioner, BFSI & FinTech and Fashion Brands.

Overall, the categories which were heavily present on JioCinema were Fantasy & Gaming, Auto Rentals, Beverages, Pan-Masala, e-Commerce, Handsets and Liquor.

The full list of advertisers on JioCinema:

Advertiser Name

Brand

Campaign Days

Reliance Retail Ltd

JioMart, Ajio, Performax, Reliance Trends Footwear, Xlerate Shoes, Smart Bazaar

53

National Payments Corp of Inddia

Rupay Credit

53

Siyaram Silk Mills

Suitings

53

Pepsi Co

Pepsi, Sting, 7 Up, Mountain Dew

52

Sporta Technologies Private

Dream11

52

Roppen Transportation Services

Rapido

52

Parle Agro

Smoodh, Appy Fizz, Frooti

52

Ultratech Cement

Cement

52

ITC Ltd

Bingo

52

Dilbagh Group

Signature Pan Masala

52

Haier Appliances

Refrigerator, AC

52

Trimurti Fragrances

Shikhar Pan Masala

52

Vega Industries

Beard Trimmer

52

Mitsubishi Electric

AC

52

Cadburys India

CDM, Oreo

51

Tata Motors

TATA TIAGO EV

51

Puma Sports India

Activewear

50

Apple Computer India

Iphone 14 / 14 plus, Macbook Pro, iPad, Macbook Air

48

Tvs Srichakra

Eurogrip

46

Indeed Ireland Operations =

Indeed.com

46

United Breweries

Kungfisher

46

Carlsberg Beer

Tuborg

45

Tvs Motor Company

Jupiter 125, Ntorq, Radeon, Apache RTR, Raider 125

45

Jindal Steel & Power

TMT Rebars

44

Somany Ceramics

Somany Tiles

44

Infiniti Retail

Croma

43

K P Pan Foods

Rajshree, Kamla Pasand

40

United Spirits

Black & White, Johnie Walker

40

Castrol India

Magnatec, Activ

39

Hindustan Lever

Boost

39

Saudi Commission for Tourism and National Heritage

Saudi Arabia Tourism

39

FX Mart

Phonepe

38

Glaxo Smithkline

Sensodyne

38

Amazon Online India

Amazon Prime Video, Amazon Fresh

37

Zoomcar India

Zoomcar

35

Crompton Greaves

Crompton Greaves Activ Bldc

35

Times Internet

Et Money

32

Jsw Paints

Jsw Halo Paints

32

Ashok & Co

Pan Bahar

32

Tata Digital

Tataneu App

31

Reckitt Benckiser (India)

Durex, Dettol

30

Jaquar & Company

Jaquar Bath+Light

28

Lotus Herbals

Mattegel Spf 50

27

Head Digital Works Private

Ace2three

27

Bharti Airtel

Airtel 5g Plus

26

Aditya Birla Fashion & Retail

Louis Philippe

26

Poonawalla Fincorp

Personal Loans, Professional Loans

26

Pidilite Industries

Fevicol, Araldite

25

Tictok Skill Games

Winzo Games

25

Paragon Polymer Products

Paragon Footwear

25

Axis Bank

Freecharge.In

25

Gulf Oil Corporation

Gulf Pride Engine Oil

25

Ampa Orthodontics

Toothsi

24

Aditya Birla Nuvo

Peter England

24

Amfi (Asso Of Mutual Funds In India)

Amfi (Asso Of Mutual Funds In India)

24

Raymond

Suitings, Linen, Ethnix

23

Piramal Capital & Housing Finance

Home Loan

22

Al Foah India Pvt

Date Crown

22

Ceat India

Suv Tyres

21

Spotify India

Spotify App

21

Johnson Controls-Hitachi Air Cond India

Hitachi Air Conditioner

21

Samsung India Electronics

S23 Ultra, A34/A54 5g

21

Eversub India

Subway

20

MRF Corp

Mrf Vapocure Paints

20

Guiltfree Industries

Too Yumm Potato Chips

20

Galactus Funware Technology

Mpl Opinio, Mpl

20

Mahindra & Mahindra

Mahindra Xuv 400

20

Pepsi Co India Holding

Lays

20

Super Market Grocery Supplies

Bigbasket.Com

20

Playgames 24*7

My11circle

19

Vivo Mobile India

Vivo V27 Series

19

Kent Ro System

Kent Mineral Ro

19

Buzz Sports Entertainment

Sportsbuzz11.Com

18

Greaves Electric Mobility

Ampere Primus

18

Nexxbase Marketing (NMPL)

Noise

18

Yamaha Motor India

Fz-X

17

Vedant Fashions

Manyavar Celebration Wear

17

Billion Brains Garage Ventures

Groww

16

Icici Prudential Asset Mgmt Co

Icici Pru Multi Asset Allocation Funds

16

Dell Computer Corporation

Dell Inspiron

16

Amity Education Group

Amity University-Ot

15

Vasyerp Solutions

Vasy Erp

14

Pernod Ricard India

Chivas Glassware, Ballantines Liquor, Seagrams 100 Pipers

13

Epx Uptech

Upstox

13

Policybazaar Insurance Brokers

Policybazaar.Com

13

Maruti Suzuki India

Fronx

12

Blue Star

Ac

12

Icici Prudential Life Insur Co

Icici Prudential Life Insurance

12

Myk Laticrete India

Tile Adhesive

12

Oplus Mobitech India

Oneplus Nord

11

Sportsbuzz.Com

Sportsbuzz.Com

11

Brilloca

Hindware Italian Collection

11

Qatar Airways

Qatar Airways

11

Godrej & Boyce Mfg Company

Godrej Air Conditioner

10

Titan Company

Tanishq Mia

10

Capri Global Capital

Capri Loans

10

Makemytrip India

Makemytrip.Com

10

Swatch Group India

Tissot Watch

10

Autolytics Technology

Actyv.Ai

10

Reebok India Company

Reebok

10

Xiaomi Technology India

Mi Poco F5

9

Coca Cola India

Sprite, Thums Up

9

Accenture Solutions

Accenture

9

Anheuser Busch Inbev India

Budweiser Beats Energy Drink

9

Greenpanel Industries

Greenpanel Mdf

9

Havmor Ice Cream

Ice Cream

9

Raymond Consumer Care

Kamasutra Longlast

9

Samsonite India

American Tourister

9

Luxottica Group

Ray Ban Glasses

9

Mcnroe Consumer Products

Wild Stone Classic Range

9

Bauli India Bakes & Sweets

Bauli Moonfils Croissant

9

Bayer Pharmaceuticals

Supradyn Daily

8

Zomato

Zomato.Com

8

Valuedrive Technologies

Spinny

8

Levi Strauss India

Levis 501 Jeans

8

Carrier Midea India

Carrier Air Conditioners

8

Skechers South Asia

Skechers Gowalk

8

Jk Tyre & Industries

Ranger A/T

8

Navabharat

Nbl

8

Intuit Inc

Intuit

8

Ikayu Foodlabs

Yu Range Of Food Products

8

Akzo Nobel India

Dulux

7

K Raheja Realty

Raheja Residency

7

Vitabiotics

Wellman

7

Yum Restaurants India

Kfc

7

Timex Watches

Timex Range Watches

7

TTK-Lig

Skore Condom

7

Luminous Electronics

Luminous Icruze Inverter

7

Relaxo Footwears

Relaxo Sparx

7

National Internet Exchange ff India

.In

6

MG Motor India

Mg Comet Ev

6

Dollar Industries

Dollar Club Big Boss

6

Red Bull

Red Bull Energy Drink

6

Niva Bupa Health Insurance Co

Niva Bupa Health Insurance

5

Skipper

Skipper Pipes

5

Honasa Consumer

Mamaearth Ubtan Face Wash

5

Lux Industries

Lux Venus

5

H&M Hennes & Maurtiz India

H&M Hennes & Maurtiz

5

SNJ Sugars and Products

Snj 10000 Sugar, British Empire

5

Dabur India

Dabur Glucoplus-C

5

Mohan Clothing Co

Blackberrys Tech Pro

5

Paisabazaar Marketing and Cons

Paisabazaar.Com

4

Dr D Y Patil Unitech Society

Cent For Online Learning (Dr D Y Patil Vidyapeeth)

4

Hero Motocorp

Hero Vida V1

4

Reserve Bank Of India

Reserve Bank Of India

4

Shubham Goldiee Masale

Goldiee Chhole Masala

4

Sangeetha Mobiles

Sangeetha Mobile

4

Icici Securities & Finance Co

Icicidirect.Com

4

Fnp E Retail

Fnp (Ferns N Petals)

4

Aditya Birla Group

More Supermarket

4

Sony Pictures Networks India

Sony Liv App

4

Adidas

Adidas Ultraboost Light

4

Sony India

Sony Playstation 5

4

Sunglass Hut

Sunglass Hut

4

Sbi Funds Management

Sbi Mutual Fund

3

Parle Biscuits

Parle Happy Happy, 20-20 Cookies, Platina Hide & Seek, Kismi

3

Aptech Limited

Arena Animation Academy-Ce

3

Gangar Opticians

Gangar Eyenation

3

Inter Ikea Systems Bv

Ikea

3

Mankind Pharma

Manforce Condoms

3

Wings Biotech

Orasore Mouth Ulcer Gel/Tablet

2

Confirm Ticket Online Solutions

Confirmtkt App

2

Kansai Nerolac Paints

Nerolac Excel Mica Marble Stretch & Sheen

2

Gemopai

Gemopai Electric Vehicles

2

Himalaya Wellness Company

Himalaya Partysmart Capsules

2

Google

Google Pixel 7a

2

Crown Beers India

Budweiser 0.0

2

Naturell (India)

Ritebite Max Protein Daily Choco Almond Bar

2

Onemi Technology Solutions

Kissht Personal Loan

2

Plaeup

Plateo Multiplay Shoes

2

Super Cassettes Industries

Bhola Trailer

2

University of Bath

University Of Bath Sch Of Mgmt

2

Sony Pictures Entertainment Co

The Popes Exorcist

2

Motorola

Motorola Edge 40

1

Movado Watch

Movado Watch

1

Vadilal Enterprises

Vadilal Ice Cream

1

Radhamani Textiles

Rare Rabbit

1

Shree Baidyanath Ayur Bhawan

Baidyanath Kabja-Har

1

Lego Group

Lego Lion Knights Castle

1

Parle Products

Parle Kismi

1

Rupa & Co

Rupa Macroman M Series

1

The Karnataka Bank

Karnataka Bank

1

Fantasy Sports

Myteam11

1

Mercedes Benz India

Mercedes Benz Amg Gt 63 S E

1

Air Asia (India) Pvt

Air Asia

1

Yu Food Labs

Yu Food Rane Of Products

1

Zodiac Clothing Company

Zodiac Shirts

1

Kauvery Hospital

Kauvery Hospital

1

Uber India Systems

Uber Auto

1

Nippon Paints India

Nippon Paint Building Material Range

1

Honda Motorcycle&Scooter India

Honda Activa

1

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JioCinema IPL advertising IPL 2023 TAM adex report TAM adex IPL advertising on JioCinema
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