During the IPL 2023, a total of 195 advertisers advertised on JioCinema, according to a published TAM Adex report. Out of these 195 advertisers, 42 were present on TV as well and the remaining were digital exclusive.
As reported earlier, the macroeconomic conditions are said to be responsible for the shortfall in the number of advertisers despite the fact that IPL was streamed free of cost this year after Viacom18 grabbed the digital rights of the tournament.
Riding on the free streaming and aggressive marketing push, JioCinema had set the target to reach 500 million viewers and onboard 500 plus advertisers.
The 195 advertisers used a mix of CTV and Mobile advertising options offered by the digital rights holder of the Indian Premier League for their 319 brands, TAM said.
When it comes to CTV advertising, 46 advertisers were either CTV-heavy or CTV-only while the remaining were either Mobile-heavy or Mobile-only.
The CTV advertising during IPL 2023 season stood at 2,82,044 seconds whereas Mobile saw 12,49,660 seconds of advertising.
Further analysis of the TAM Adex data said that 44 advertisers were present on the platform during half of the 53-day tournament while 98 advertisers advertised for 10 days or less than that.
In terms of categories of advertisers, 124 categories were present on JioCinema as defined by TAM Adex.
Out of these 124 categories, the CTV-heavy categories were Auto-4W, Air Conditioner, BFSI & FinTech and Fashion Brands.
Overall, the categories which were heavily present on JioCinema were Fantasy & Gaming, Auto Rentals, Beverages, Pan-Masala, e-Commerce, Handsets and Liquor.
The full list of advertisers on JioCinema:
Advertiser Name |
Brand |
Campaign Days |
Reliance Retail Ltd |
JioMart, Ajio, Performax, Reliance Trends Footwear, Xlerate Shoes, Smart Bazaar |
53 |
National Payments Corp of Inddia |
Rupay Credit |
53 |
Siyaram Silk Mills |
Suitings |
53 |
Pepsi Co |
Pepsi, Sting, 7 Up, Mountain Dew |
52 |
Sporta Technologies Private |
Dream11 |
52 |
Roppen Transportation Services |
Rapido |
52 |
Parle Agro |
Smoodh, Appy Fizz, Frooti |
52 |
Ultratech Cement |
Cement |
52 |
ITC Ltd |
Bingo |
52 |
Dilbagh Group |
Signature Pan Masala |
52 |
Haier Appliances |
Refrigerator, AC |
52 |
Trimurti Fragrances |
Shikhar Pan Masala |
52 |
Vega Industries |
Beard Trimmer |
52 |
Mitsubishi Electric |
AC |
52 |
Cadburys India |
CDM, Oreo |
51 |
Tata Motors |
TATA TIAGO EV |
51 |
Puma Sports India |
Activewear |
50 |
Apple Computer India |
Iphone 14 / 14 plus, Macbook Pro, iPad, Macbook Air |
48 |
Tvs Srichakra |
Eurogrip |
46 |
Indeed Ireland Operations = |
Indeed.com |
46 |
United Breweries |
Kungfisher |
46 |
Carlsberg Beer |
Tuborg |
45 |
Tvs Motor Company |
Jupiter 125, Ntorq, Radeon, Apache RTR, Raider 125 |
45 |
Jindal Steel & Power |
TMT Rebars |
44 |
Somany Ceramics |
Somany Tiles |
44 |
Infiniti Retail |
Croma |
43 |
K P Pan Foods |
Rajshree, Kamla Pasand |
40 |
United Spirits |
Black & White, Johnie Walker |
40 |
Castrol India |
Magnatec, Activ |
39 |
Hindustan Lever |
Boost |
39 |
Saudi Commission for Tourism and National Heritage |
Saudi Arabia Tourism |
39 |
FX Mart |
Phonepe |
38 |
Glaxo Smithkline |
Sensodyne |
38 |
Amazon Online India |
Amazon Prime Video, Amazon Fresh |
37 |
Zoomcar India |
Zoomcar |
35 |
Crompton Greaves |
Crompton Greaves Activ Bldc |
35 |
Times Internet |
Et Money |
32 |
Jsw Paints |
Jsw Halo Paints |
32 |
Ashok & Co |
Pan Bahar |
32 |
Tata Digital |
Tataneu App |
31 |
Reckitt Benckiser (India) |
Durex, Dettol |
30 |
Jaquar & Company |
Jaquar Bath+Light |
28 |
Lotus Herbals |
Mattegel Spf 50 |
27 |
Head Digital Works Private |
Ace2three |
27 |
Bharti Airtel |
Airtel 5g Plus |
26 |
Aditya Birla Fashion & Retail |
Louis Philippe |
26 |
Poonawalla Fincorp |
Personal Loans, Professional Loans |
26 |
Pidilite Industries |
Fevicol, Araldite |
25 |
Tictok Skill Games |
Winzo Games |
25 |
Paragon Polymer Products |
Paragon Footwear |
25 |
Axis Bank |
Freecharge.In |
25 |
Gulf Oil Corporation |
Gulf Pride Engine Oil |
25 |
Ampa Orthodontics |
Toothsi |
24 |
Aditya Birla Nuvo |
Peter England |
24 |
Amfi (Asso Of Mutual Funds In India) |
Amfi (Asso Of Mutual Funds In India) |
24 |
Raymond |
Suitings, Linen, Ethnix |
23 |
Piramal Capital & Housing Finance |
Home Loan |
22 |
Al Foah India Pvt |
Date Crown |
22 |
Ceat India |
Suv Tyres |
21 |
Spotify India |
Spotify App |
21 |
Johnson Controls-Hitachi Air Cond India |
Hitachi Air Conditioner |
21 |
Samsung India Electronics |
S23 Ultra, A34/A54 5g |
21 |
Eversub India |
Subway |
20 |
MRF Corp |
Mrf Vapocure Paints |
20 |
Guiltfree Industries |
Too Yumm Potato Chips |
20 |
Galactus Funware Technology |
Mpl Opinio, Mpl |
20 |
Mahindra & Mahindra |
Mahindra Xuv 400 |
20 |
Pepsi Co India Holding |
Lays |
20 |
Super Market Grocery Supplies |
Bigbasket.Com |
20 |
Playgames 24*7 |
My11circle |
19 |
Vivo Mobile India |
Vivo V27 Series |
19 |
Kent Ro System |
Kent Mineral Ro |
19 |
Buzz Sports Entertainment |
Sportsbuzz11.Com |
18 |
Greaves Electric Mobility |
Ampere Primus |
18 |
Nexxbase Marketing (NMPL) |
Noise |
18 |
Yamaha Motor India |
Fz-X |
17 |
Vedant Fashions |
Manyavar Celebration Wear |
17 |
Billion Brains Garage Ventures |
Groww |
16 |
Icici Prudential Asset Mgmt Co |
Icici Pru Multi Asset Allocation Funds |
16 |
Dell Computer Corporation |
Dell Inspiron |
16 |
Amity Education Group |
Amity University-Ot |
15 |
Vasyerp Solutions |
Vasy Erp |
14 |
Pernod Ricard India |
Chivas Glassware, Ballantines Liquor, Seagrams 100 Pipers |
13 |
Epx Uptech |
Upstox |
13 |
Policybazaar Insurance Brokers |
Policybazaar.Com |
13 |
Maruti Suzuki India |
Fronx |
12 |
Blue Star |
Ac |
12 |
Icici Prudential Life Insur Co |
Icici Prudential Life Insurance |
12 |
Myk Laticrete India |
Tile Adhesive |
12 |
Oplus Mobitech India |
Oneplus Nord |
11 |
Sportsbuzz.Com |
11 |
|
Brilloca |
Hindware Italian Collection |
11 |
Qatar Airways |
Qatar Airways |
11 |
Godrej & Boyce Mfg Company |
Godrej Air Conditioner |
10 |
Titan Company |
Tanishq Mia |
10 |
Capri Global Capital |
Capri Loans |
10 |
Makemytrip India |
Makemytrip.Com |
10 |
Swatch Group India |
Tissot Watch |
10 |
Autolytics Technology |
Actyv.Ai |
10 |
Reebok India Company |
Reebok |
10 |
Xiaomi Technology India |
Mi Poco F5 |
9 |
Coca Cola India |
Sprite, Thums Up |
9 |
Accenture Solutions |
Accenture |
9 |
Anheuser Busch Inbev India |
Budweiser Beats Energy Drink |
9 |
Greenpanel Industries |
Greenpanel Mdf |
9 |
Havmor Ice Cream |
Ice Cream |
9 |
Raymond Consumer Care |
Kamasutra Longlast |
9 |
Samsonite India |
American Tourister |
9 |
Luxottica Group |
Ray Ban Glasses |
9 |
Mcnroe Consumer Products |
Wild Stone Classic Range |
9 |
Bauli India Bakes & Sweets |
Bauli Moonfils Croissant |
9 |
Bayer Pharmaceuticals |
Supradyn Daily |
8 |
Zomato |
Zomato.Com |
8 |
Valuedrive Technologies |
Spinny |
8 |
Levi Strauss India |
Levis 501 Jeans |
8 |
Carrier Midea India |
Carrier Air Conditioners |
8 |
Skechers South Asia |
Skechers Gowalk |
8 |
Jk Tyre & Industries |
Ranger A/T |
8 |
Navabharat |
Nbl |
8 |
Intuit Inc |
Intuit |
8 |
Ikayu Foodlabs |
Yu Range Of Food Products |
8 |
Akzo Nobel India |
Dulux |
7 |
K Raheja Realty |
Raheja Residency |
7 |
Vitabiotics |
Wellman |
7 |
Yum Restaurants India |
Kfc |
7 |
Timex Watches |
Timex Range Watches |
7 |
TTK-Lig |
Skore Condom |
7 |
Luminous Electronics |
Luminous Icruze Inverter |
7 |
Relaxo Footwears |
Relaxo Sparx |
7 |
National Internet Exchange ff India |
.In |
6 |
MG Motor India |
Mg Comet Ev |
6 |
Dollar Industries |
Dollar Club Big Boss |
6 |
Red Bull |
Red Bull Energy Drink |
6 |
Niva Bupa Health Insurance Co |
Niva Bupa Health Insurance |
5 |
Skipper |
Skipper Pipes |
5 |
Honasa Consumer |
Mamaearth Ubtan Face Wash |
5 |
Lux Industries |
Lux Venus |
5 |
H&M Hennes & Maurtiz India |
H&M Hennes & Maurtiz |
5 |
SNJ Sugars and Products |
Snj 10000 Sugar, British Empire |
5 |
Dabur India |
Dabur Glucoplus-C |
5 |
Mohan Clothing Co |
Blackberrys Tech Pro |
5 |
Paisabazaar Marketing and Cons |
Paisabazaar.Com |
4 |
Dr D Y Patil Unitech Society |
Cent For Online Learning (Dr D Y Patil Vidyapeeth) |
4 |
Hero Motocorp |
Hero Vida V1 |
4 |
Reserve Bank Of India |
Reserve Bank Of India |
4 |
Shubham Goldiee Masale |
Goldiee Chhole Masala |
4 |
Sangeetha Mobiles |
Sangeetha Mobile |
4 |
Icici Securities & Finance Co |
Icicidirect.Com |
4 |
Fnp E Retail |
Fnp (Ferns N Petals) |
4 |
Aditya Birla Group |
More Supermarket |
4 |
Sony Pictures Networks India |
Sony Liv App |
4 |
Adidas |
Adidas Ultraboost Light |
4 |
Sony India |
Sony Playstation 5 |
4 |
Sunglass Hut |
Sunglass Hut |
4 |
Sbi Funds Management |
Sbi Mutual Fund |
3 |
Parle Biscuits |
Parle Happy Happy, 20-20 Cookies, Platina Hide & Seek, Kismi |
3 |
Aptech Limited |
Arena Animation Academy-Ce |
3 |
Gangar Opticians |
Gangar Eyenation |
3 |
Inter Ikea Systems Bv |
Ikea |
3 |
Mankind Pharma |
Manforce Condoms |
3 |
Wings Biotech |
Orasore Mouth Ulcer Gel/Tablet |
2 |
Confirm Ticket Online Solutions |
Confirmtkt App |
2 |
Kansai Nerolac Paints |
Nerolac Excel Mica Marble Stretch & Sheen |
2 |
Gemopai |
Gemopai Electric Vehicles |
2 |
Himalaya Wellness Company |
Himalaya Partysmart Capsules |
2 |
|
Google Pixel 7a |
2 |
Crown Beers India |
Budweiser 0.0 |
2 |
Naturell (India) |
Ritebite Max Protein Daily Choco Almond Bar |
2 |
Onemi Technology Solutions |
Kissht Personal Loan |
2 |
Plaeup |
Plateo Multiplay Shoes |
2 |
Super Cassettes Industries |
Bhola Trailer |
2 |
University of Bath |
University Of Bath Sch Of Mgmt |
2 |
Sony Pictures Entertainment Co |
The Popes Exorcist |
2 |
Motorola |
Motorola Edge 40 |
1 |
Movado Watch |
Movado Watch |
1 |
Vadilal Enterprises |
Vadilal Ice Cream |
1 |
Radhamani Textiles |
Rare Rabbit |
1 |
Shree Baidyanath Ayur Bhawan |
Baidyanath Kabja-Har |
1 |
Lego Group |
Lego Lion Knights Castle |
1 |
Parle Products |
Parle Kismi |
1 |
Rupa & Co |
Rupa Macroman M Series |
1 |
The Karnataka Bank |
Karnataka Bank |
1 |
Fantasy Sports |
Myteam11 |
1 |
Mercedes Benz India |
Mercedes Benz Amg Gt 63 S E |
1 |
Air Asia (India) Pvt |
Air Asia |
1 |
Yu Food Labs |
Yu Food Rane Of Products |
1 |
Zodiac Clothing Company |
Zodiac Shirts |
1 |
Kauvery Hospital |
Kauvery Hospital |
1 |
Uber India Systems |
Uber Auto |
1 |
Nippon Paints India |
Nippon Paint Building Material Range |
1 |
Honda Motorcycle&Scooter India |
Honda Activa |
1 |