Mobile gaming and entertainment company, OnMobile Global has launched its SaaS-based gamification platform for brands across industries, called Gamize.
This comes as a critical step in the transformation journey for its global business in the new fiscal, with Banglalink as its first partner.
Gamize will provide customisable, industry-agnostic solutions for acquiring, engaging and retaining users for a brand’s website or app.
Where sustaining customer loyalty in today’s highly competitive markets is a challenge, and decreasing customer acquisition costs and reducing churn are obstacles in every business; Gamize intends to leverage the natural tendencies of people for competition, achievement, and getting rewarded by modifying user behaviour with gamification techniques helping customers nudge the user to complete or perform activities which are meaningful to them while rewarding such behaviours.
The platform also uses methods via gamification to help customers increase users through referrals which helps keep customer acquisition costs lower.
Sanjay Baweja, MD and Global CEO of OnMobile Global, said, “With over 20 years of experience and credibility in working with Telcos, we are now diversifying our portfolio with Gamize and aim to extend our gamification platform to over 500 enterprises and top brands across industries by 2025. With Gamize, we intend to help enterprises drive acquisition, engagement and user retention with a customised strategy. We thank Banglalink for their trust in Gamize, which was used in the revamp project of their MyBL app.”
Mohit Kapoor, Digital Business Director of Banglalink, said, “Banglalink and OnMobile revolutionise app engagement with MyBL SuperApp, featuring gamification through the Gamize Module. It's fun, rewarding, and sets a new industry standard, captivating users and boosting engagement. Customisable UI/UX ensures a seamless and user-friendly experience.”