Mindshare won the second Agency of the Year title of the evening on the second day of Abby 2023 at Goafest on Thursday.
The GroupM agency won the Technology Specialist Agency of the Year title after Mobile Agency of the Year. It topped the category with 24 points coming from 1 Gold, Two Silver, and 1 Bronze award.
Mindshare was closely followed by Leo Burnett India with 22 points from 1 Gold, 1 Silver and 2 Bronze medals.
Madison World was the first runner-up with 20 points from one each of the Gold, Silver, Bronze and Merit awards.
Technology Abbys 2023 at a Glance:
Entries: 64
Last year: 81
Shortlists: 28 (49% of entries)
Metals: 16 (57% of shortlists)
Agency-wise tally:
|
Organization
|
Gold
|
Silver
|
Bronze
|
Merit
|
Total Metals
|
Total Points
|
|
Mindshare
|
1
|
2
|
1
|
-
|
4
|
24
|
|
Leo Burnett India
|
1
|
1
|
2
|
-
|
4
|
22
|
|
Madison World
|
1
|
1
|
1
|
1
|
4
|
20
|
|
BC Web Wise Pvt Ltd.
|
-
|
2
|
-
|
-
|
2
|
12
|
|
Tribes Communications
|
-
|
-
|
1
|
1
|
2
|
6
|
|
Laqshya Media Group
|
-
|
-
|
1
|
-
|
1
|
4
|
|
Viacom 18 Media Private Limited
|
-
|
-
|
1
|
-
|
1
|
4
|
|
Cheil Worldwide
|
-
|
-
|
-
|
1
|
1
|
2
|
|
Croma - A Tata Enterprise
|
-
|
-
|
-
|
1
|
1
|
2
|
|
Grand Total
|
3
|
6
|
7
|
4
|
20
|
96
|
List of winners:
|
Sub Category
|
Title
|
Brand
|
Winner
|
Metal
|
|
11B: Technology- Best use of Technology for community management /building
|
Quit smoking with your friend Nico!
|
Nicotex
|
Madison World
|
Gold
|
|
11B: Technology- Best use of Technology for community management /building
|
Airtel 175 Replayed
|
Airtel
|
Leo Burnett India
|
Silver
|
|
11B: Technology- Best use of Technology for community management /building
|
The Net Practice of Stock Trading
|
Upstox
|
Mindshare
|
Silver
|
|
11B: Technology- Best use of Technology for community management /building
|
Rogue AI
|
Linc Ltd
|
BC Web Wise Pvt Ltd.
|
Silver
|
|
11B: Technology- Best use of Technology for community management /building
|
Safe Swipe
|
Josh
|
Leo Burnett India
|
Bronze
|
|
11B: Technology- Best use of Technology for community management /building
|
Amazon Se Liya
|
Amazon
|
Tribes Communications
|
Merit
|
|
11B: Technology- Best use of Technology for community management /building
|
Samsung Members - No Shake Cam
|
Samsung
|
Cheil Worldwide
|
Merit
|
|
11Da: Technology- Best use of Virtual Reality for Brand Experience
|
Kamaverse
|
Kamasutra Condoms
|
Madison World
|
Silver
|
|
11Da: Technology- Best use of Virtual Reality for Brand Experience
|
Amazon Se Liya
|
Amazon
|
Tribes Communications
|
Bronze
|
|
11Db: Technology- Best use of Virtual Reality on Gamification
|
Kamaverse
|
Kamasutra Condoms
|
Madison World
|
Bronze
|
|
11Ea: Technology- Best use of Augmented Reality for Brand Experience
|
Celebrating biodiversity, A Live AR experience.
|
Indian Oil
|
Laqshya Media Group
|
Bronze
|
|
11Ea: Technology- Best use of Augmented Reality for Brand Experience
|
Dance Deewane Juniors - Technology - Activation
|
Colors Viacom
|
Viacom 18 Media Private Limited
|
Bronze
|
|
11Eb: Technology- Best use of Augmented Reality on Gamification
|
Wall of Joy
|
Croma - A Tata Enterprise
|
Croma - A Tata Enterprise
|
Merit
|
|
11f: Technology- Best Creative use of Tech Innovation
|
Thumbstopping Beauty Biases
|
Dove
|
Mindshare
|
Gold
|
|
11f: Technology- Best Creative use of Tech Innovation
|
Rogue AI
|
Linc Ltd
|
BC Web Wise Pvt Ltd.
|
Silver
|
|
11f: Technology- Best Creative use of Tech Innovation
|
The Net Practice of Stock Trading
|
Upstox
|
Mindshare
|
Silver
|
|
11f: Technology- Best Creative use of Tech Innovation
|
First ever reusable & sustainable platform
|
Volvo Cars India
|
Mindshare
|
Bronze
|
|
11f: Technology- Best Creative use of Tech Innovation
|
Kamaverse
|
Kamasutra Condoms
|
Madison World
|
Merit
|
|
11g: Technology- Best Use of Voice Service in a digital platform/using digital technology.
|
Safe Swipe
|
Josh
|
Leo Burnett India
|
Gold
|
|
11h: Technology- Best use of influencer activity in a digital platform/using digital technology
|
Safe Swipe
|
Josh
|
Leo Burnett India
|
Bronze
|
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