Film production company, Surinder Films has acquired Addatimes, the Bengali on-demand OTT platform.
Surinder Films is a production house of Kolkata which has produced over 100 Bengali films and has now become a player in the field of content production; producing more than 6000 hours of television content across all TV channels.
Addatimes, which was launched in 2016, created original web series, short films, Bengali video songs, short love stories, detective movies, thrillers and suspense dramas and comedy series for the Bengali audience.
“We have been in the business of Bengali film production, distribution and content creation for both regional and national channels. In today’s context we found that the OTT platforms have immense growth potential and it is the right time to invest on it. Thus, we decided to acquire Addatimes, the first Bengali and one of the well-known OTT platforms. Here, we would be creating, as well as acquiring content of varied genres keeping in mind the audience interest. We already have an interesting line up of big-ticket Bengali movies and a host of web series which we would start streaming soon. We look forward to a creatively exciting journey ahead,” said Nispal Singh, Director, Surinder Films.
The first web series after acquisition to be streamed on Addatimes will be Amriter Sandhane - The Banaras Chapter, from April 14, 2023, celebrating the occasion of Poila Boishak (Bengali New Year).
This 8-episode series is a mythological thriller set in the holy city of Varanasi. The star cast of Amriter Sandhane - The Banaras Chapter includes Chandan Roy Sanyal, Sauraseni Maitra and Debasish Mondal, amongst others, and it is directed by Abhinandan Dutta.
Following this there will be another series, Gentlemen, starring Joy Sengupta, Mir Afsar Ali, Rudranil Ghosh and Madhurima Basak in the lead, which is directed by Korak Murmu. Gentlemen will begin streaming in May, 2023.
This apart, Addatimes would also digitally premiere some mega feature films like Kaberi Antardhan (on March 26, 2023) followed by Mitin Mashi, Sagardwipey Jawker Dhan and Magic and more in the coming months. New films like Love Marriage, Bhootpori, Ardhangini, Paakhi, Tarakar Mrityu and Tenida will be digitally premiered in Addatimes post their theatrical releases.
“We plan to release between 15 -18 original contents a year, to begin with. As far as the films are concerned, there will be more than one release per month,” added Singh.