Fragrance brand, French Essence has updated its existing logo with a new design and collaborated with a Women’s Premier League franchise to make the same known to the public.
Through this modern look, the brand aims to create a bolder and a more confident image in the fragrance market. The brand has collaborated with UP Warriorz franchise which is participating in the ongoing Women’s T20 League to amplify the brand and to bring its new logo in the public eye.
The new logo retains the brand’s initials, “FE” but in an inverted manner. The logo also consists of the Eiffel tower on the top, which highlights the true essence and the inspiration taken from the French.
This new logo is launched in 3 different colors i.e., black, white and special gold.
“French Essence is the official fragrance partner of the UP Warriorz team. This team consists of talented and dedicated players with an Australian cricketer Alyssa Healy as the captain. The players have exceptional skills and teamwork and display the same on the field with the utmost dedication. We are proud to support them in their journey towards success,” says Nidhi Gupta, Director, French Essence.
The brand’s logo can be seen on the jersey of the team. By collaborating with the sports team, the brand taps into the boldness and confidence factor that fragrances add to one’s personality.
Sports teams tend to have a pretty intense workout routine, hours of warm-up, net practices, and, finally, the matches, hence, fragrances by French Essence become their perfect partner as these fragrances last for 7-8 hours which keeps the players refreshed all day long and help them with an efficient training session and a dedicated performance during the match.
Nidhi Gupta, Director, French Essence, said, “We are thrilled to be a part of this journey with the UP Warriorz. We believe that sports is a powerful tool for building confidence, promoting teamwork, and developing leadership skills. With this collaboration and our new logo release, we aim to impart a message about how a good fragrance adds up to your personality.”