Maruti Suzuki has called a pitch for its digital marketing mandate a few days ago, sources close to the development confirmed the news to BestMediaInfo.com.
The account size for the digital marketing mandate is pegged to be around Rs 100 crore.
The incumbent on the account is Hakuhodo’s AdGlobal360 India.
The sources told BestMediaInfo.com that India’s leading agencies are participating in the digital media pitch.
The automobile major had also called a media pitch worth Rs 500-600 crore 2-3 weeks ago, which is still in process.
While the onboarding process of the finalised agency will take around 2-3 months, the brand will decide on the agency on record very soon.
India’s leading media agencies are participating in the pitch. The incumbent agency on the media account is Dentsu.
The brand also closed its creative agency pitch around three months ago and added Lowe Lintas to the roster of creative agencies along with the existing agencies – Dentsu Impact and Hakuhodo.