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Digital2Sports brings live commentary on Alexa as official audio rights partner of T20 World Cup

The joint venture between One Digital Entertainment and Channel2Group, Digital2Sports is making live audio commentary becomes accessible for free, in English and Hindi on all Alexa-enabled devices

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Digital2Sports brings live commentary on Alexa as official audio rights partner of T20 World Cup

Digital2Sports, a joint venture between One Digital Entertainment and Channel2Group, is bringing live commentary on Amazon’s Alexa voice service as an official audio rights partner of the ICC Men's T20 World Cup 2022.

By just saying ‘Alexa, start commentary’, the live audio commentary becomes accessible for free, in English and Hindi, on all Alexa-enabled devices including Echo smart speakers, Fire TV, Alexa mobile app, and the Amazon shopping app (Android), for all the India matches and the knock-out matches.

Last year, One Digital Entertainment had partnered with UAE-based broadcast company, Channel 2 Corporation, to invest in the Singapore-based, interactive sports content company Digital2 Sports.

This partnership marks One Digital Entertainment’s new innings in the global sports investment ecosphere.

As part of this deal, Digital2Sports secured the exclusive audio rights for ICC's Tournaments including ICC Men's T20 World Cup 2021, ICC Men's Cricket World Cup – 2022 and 2023, ICC Women's T20 World Cup 2021, ICC Champions Trophy, ICC U19 Cricket World Cup 2022 for global territories and Asia Cup 2022 and IPL 2020/2021-2022 for select markets.

“As a multi-platform brand, Digital2Sports’ DNA is interaction and innovation with sports content at all touch points with the consumer. Being present on Alexa, enabled by just a voice command, is a true extension of our brand and we are excited about the possibilities that this era of such new age consumption brings with it,” said Gurpreet Singh, Co-Founder of One Digital Entertainment. 

Dilip RS, Country Manager for Alexa, Amazon India, said, “Customers love asking Alexa about cricket. We are excited to have live cricket commentary available on Alexa during the ongoing cricket season. With just a voice command, users can stay updated on India’s matches and also conveniently listen on the go via the Alexa app on their smartphones or the Amazon shopping app for Android. This gives us yet another opportunity to delight our users and offer a skill that will be useful for them.”

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cricket commentary Digital2Sports T20 World Cup Alexa cricket audio rights partner Alexa-enabled devices
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