Red FM has announced the launch of “Mere Desh Ki Jersey” campaign, a tribute to the madness, loyalty, and love that the nation has for cricket.
The campaign will celebrate the spirit of the T20 World Cup and capture the myriad emotions that die-hard cricket fans go through.
To celebrate the stories of struggle, effort, and success that made India’s beloved cricketers a part of the Indian squad, Red FM will bring Jersey Stories with RJ Praveen.
The campaign will also give fans an ultimate chance to wear the Indian team Jersey. The in-house cricket experts, our jocks will give the score and match updates, along with cricket jockeys that will be chosen from amongst the listeners.
Red FM will also launch the Jersey Anthem penned by Red FM’s in-house talent Naveen Koomar, music produced by Jay Rajesh Arya, and sung by Pinky Maidasani to take the celebratory spirit a notch higher.
Nisha Narayanan, Director and COO, Red FM and Magic FM, said, “In India, we have plenty of festivals but the biggest of them all is cricket, and rightly so, it is the strongest uniting force. It is not just a game; it is a religion. Along with fans, we have been eagerly waiting for the mega tournament to begin. This World Cup season, we are celebrating the blue jersey of team India that invokes billion hearts to beat and emotions to come to the surface. Our latest campaign “Mere Desh Ki Jersey” is dedicated to honouring the emotional attachment that nation-wide fans have for the Indian team. We are hoping that you enjoy this additional excitement to the already emotionally rich and festive World Cup.”
The campaign will be rolled out in 40 key markets from across the country. Listeners only have to WhatsApp R-E-D and send a voice note of the audition and earn a chance to be a cricket jockey for India matches and win cash prizes.