Madison Media Ultra becomes media AOR for edu website 88Guru

Madison Media Ultra, a unit of Madison World, has been appointed as the Media AOR for 88Guru.com. 

The agency will handle the traditional media and digital media mandate for the client including TV, Print, and Digital. 

A Singapore-based, socially conscious organisation, 88tuition. was founded with a mission to “empower every student to achieve full potential”. The company is now set to launch in India under the brand name 88guru.com

Vinod Gupta, Director, 88Guru, said, “We are excited to partner with the team at Madison as we attempt to transform the Ed-Tech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our roll out. Lastly, the chemistry with the team has been excellent and we enjoy working with them.”

Jolene Fernandes Solanki, COO, Madison Media Ultra, said, “We are excited to partner with 88Guru, a Singapore-based edtech company. Education has radically changed its business model as a result of the pandemic. We as a team are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach."

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