Applause Entertainment celebrates five years of its storytelling journey

Applause Entertainment, the content and IP creation studio backed by the Aditya Birla Group, is celebrating five years of creative storytelling.

It’s also celebrating the feat of creating 40 shows from the House of Applause.

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Applause Entertainment is the company behind some popular shows like ‘Scam 1992: The Harshad Mehta Story’, ‘Undekhi’, ‘Rudra: The Edge of Darkness’, ‘Criminal Justice’ and ‘Mithya’ amongst others.

Further raising the bar of storytelling, the content studio is now expanding its horizons into newer content formats including films, documentaries, animation and upscaling its regional content pipeline across languages.

The forthcoming slate consists of tent pole shows including ‘Tanaav’, ‘Scam 2003: The Abdul Karim Telgi Story’, ‘Donaali’, ‘City of Dreams S3’ and ‘Gandhi’ to name a few, eight upcoming movies, four documentaries under production, Indian animation and more.

Sameer Nair, CEO – Applause Entertainment, said, “The purpose of a storyteller is not to tell you what or how to think and feel, but to give you something to think and feel about. This is what we strive to do.  Building a scalable creative business requires art, science and magic blended with considerable fiscal discipline. As we celebrate our five-year anniversary today, we feel a deep sense of gratitude towards every single person who helped make our vision to dazzle, disrupt and delight, come alive. The journey from being ‘Applause Entertainment’ to becoming the ‘House of Applause’ has been a dramatic yet rewarding ride and the love has been definitely worth all the risk. Heading into the future, we are excited to continue telling stories that are intensely local, but also aspire to resonate with diverse audiences across the globe.”

Deepak Segal, Chief Creative Officer – Applause Entertainment, said, “The magic of storytelling comes alive in a powerful blend of creativity, screenplay, direction, photography, dialogue, music and design. It has been an exhilarating and memorable journey producing 40 shows over 5 years and working with the best of creators, filmmakers, platforms across industry. At the house of Applause, we focus on storytelling to rise above everything and as we move forward, our endeavour to keep our audience entertained gets more ambitious in creativity and scale.”

Prasoon Garg, Chief Business Officer – Applause Entertainment, said, “It’s been a pleasurable experience so far, working alongside our amazing creative and business partners from India and across the world. These fabulous five years have been nothing short of a memorable journey, creating shows like ‘Scam 1992’, ‘Criminal Justice’, ‘Mithya’ and more. Contributing in the success of our platform partners, we are even more excited for the years ahead to bring alive new stories and expanding into newer horizons of content creation.”

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