Snehil Dixit Mehra has joined ALT Digital Media Entertainment Limited, a wholly-owned subsidiary of Balaji Telefilms Ltd, as the Head of Content and Digital Media.
In her new role, Mehra will be leading the content and programming division for ALTBalaji and will be responsible for managing the upcoming original content line-up and the platform's creative strategy.
Earlier, Mehra worked with film maker Sanjay Leela Bhansali as Associate Director.
Mehra has a vivid professional portfolio and worked as a Writer, Director, Digital Influencer and recently forayed into acting with her performance in Jio Studios’ ‘Apharan
Mehra brings with her experience in the media and entertainment space over 16 years of experience in the broadcast industry she has held various leadership positions at Bhansali Productions, Star India, Sony Entertainment Television and Endemol India.
Ektaa R Kapoor is keen on expanding her digital footprint with producing more Originals and after the immense success of her digital reality show, ‘Lock Upp’, she aspires to create more original formats for the non-fiction audiences.
Mehra said, “This is my second innings at ALTBalaji, a homecoming for me, however with a larger mandate now. I am looking forward to planning a roadmap for further accelerated growth of ALTBalaji as a leading digital content hub.”