Applause Entertainment has announced key organisational realignments in its senior leadership team. Deepak Segal (Head - Content) will now be leading the charge across all Content Verticals as the Chief Creative Officer. Prasoon Garg (GM & Business Head), will now consolidate all Business, Commercial and Revenue functions under him as the Chief Business Officer.
As Chief Creative Officer, Segal will now take on a wider role across all content verticals, including Movies, Animation and Unscripted. Garg as the Chief Business Officer, along with his team, will streamline all Business, Revenue, Acquisitions, Commercial, Legal and Operations functions into a single group. Garg will also actively work on Business Expansion and Diversification.
In addition to this, Priya Jhavar, the creative director of shows like Scam 1992 and Avrodh, is promoted to Senior Creative Director. In this new role, Jhavar will help build, mentor and lead new Creative Groups even as she continues to helm some of the series coming up in the Applause slate.
Devnidhi Bajoria (Senior Marketing Manager) is now the Head of Brand, Marketing and Client Servicing, across all content verticals. She will continue her focus on brand building and work closely with all business and creative teams.
Sameer Nair, CEO, Applause Entertainment, said, “Deepak, Prasoon, Priya and Devnidhi have been an integral part of Applause since its inception, sharing the same vision of growing and scaling the content business to greater heights. With newer roles in Business, Creative and Marketing, and with the support of a diverse team of colleagues who share a common passion for creative excellence, we look forward to expanding our content hub and spoke model with ambitious, audacious and disruptive stories from all over the world.”