To serve the growing audience base of the Connected TV ecosystem, AajTak has announced the launch of the connected devices stream Aaj Tak Live News Stream.
India's video OTT market is expected to grow from $ 1.5 billion in 2021 to $ 4 billion in 2025 and further to $ 12.5 billion by 2030 on the back of access to better networks, digital connectivity, and smartphones, according to a report by RBSA Advisors.
AajTak said that the gap for news on these platforms will be aptly filled by them with this new curated Live Stream.
At the same time, EY estimates connected television sets to grow to 14 million by 2023 and 40 million by 2025, led by the increase in wireless and wired broadband connections alongside the proliferation of low-cost smart television sets.
The channel further said that for the advertisers, this provides a unique platform to target the premium audience, the connected audience and the ever-elusive cord-cutters.