Viacom18’s advertising-led video-on-demand (AVOD) streaming platform, Voot has announced that it will exclusively stream ‘Brochara S2’ and ‘Baked - Teen Tidaga, Sab Bigada S3’, starting April 18 and April 25, respectively.
The platform said that it is doing so after understanding the young viewers' growing need for light-hearted, entertaining and relatable content, and aiming to reach out to male audiences across metros, tier I and tier II cities.
Introducing the bromance between four friends, ‘Brochara S2’, a slice-of-life comedy explores the nuances of male-bonding and friendship, helping each character to tide through their troubles and fears while connected by a long-distance relationship.
On the other hand, ‘Baked S3’ follows the reunion of three friends after seven years, after an unfortunate incident for a vacation in the hills, to take a break from their mundane lives. Filled with laughter, comedy and expectations far from reality, the series offers much to discover at every turn of this rollercoaster of a trip.
Chanpreet Arora, Head - AVOD (Voot), Viacom18 Digital Ventures, said, “At Voot, we have recognised the changing entertainment needs of our viewers and have constantly innovated to deliver content that appeals to all. Keeping up the momentum and strengthening our libraries with a focus to appeal to the younger audience, with web series like ‘Brochara’ and ‘Baked’, we continue to expand our content offerings to bring delightful comedy, light-hearted, fun and relatable content for our existing while also attracting a newer set of users.”
The platform also said that ‘Brochara S1’ and ‘Baked S1’ and season two will also exclusively stream on Voot.