Honasa Consumer, the parent company of Mamaearth and The Derma Co., has appointed Anuja Mishra as Chief Marketing Officer. Mishra will be taking the baton from Sambit Dash, who has been elevated to head Brand Factory Team where he will be responsible for crafting, launching, and building new brands business for Honasa.
In her new capacity, Mishra will oversee the marketing strategy for Honasa Consumer group brands – Mamaearth, The Derma Co., and Bblunt. She will be based at Honasa Consumer head office in Gurgaon.
Before this, Mishra was the Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL).
Previously, she has led brand management, innovation strategy and sales across three of the largest blue-chip FMCG organisations.
As the CMO of Honasa Consumer, she will be responsible for accelerating the brand's awareness and growth across the D2C ecosystem.
Mishra said, “I am absolutely thrilled and honoured to join Honasa Consumer in its exciting journey of becoming a powerful house of brands. Honasa has proven to be a trailblazer across the D2C landscape, and I have tremendous respect for the organization’s ability to innovate disruptively and meaningfully. I look forward to joining this talented team and contributing to the growth mission.”
Varun Ghazal, Co-Founder and CEO, Honasa Consumer, said, “Honasa has emerged as the fastest-growing D2C brand and being a digital-first brand, it is critical to constantly innovate and stay ahead of others in this excessively dynamic digital ecosystem. Anuja comes with extensive experience in managing millennial brands and she joins us at a time when the group has attained a great milestone with her expertise, she will elevate and support the strategy to the next one. We are excited to have a seasoned professional like her on board and look forward to growing the organization with her.”