Prime Video Channels collaborates with hayu to offer international reality TV shows

Amazon Prime Video is offering an array of popular international reality shows for its viewers with hayu, the all-reality TV, ad-free Subscription Video-On-Demand (SVOD) streaming service from NBCUniversal.

Available on Prime Video Channels as an add-on subscription, hayu gives Prime members in India access to thousands of reality TV titles in English, all available to watch on the same day as US telecast.

hayu offers reality TV content like ‘Keeping Up With the Kardashians’ and its spin-offs along with many others, including ‘The Real Housewives’, ‘Vanderpump Rules’, ‘Below Deck’, ‘Top Chef’ and ‘Family Karma’.

“Since its launch in India last year, Prime Video Channels has received a tremendous response from Prime Members who are delighted with the convenient access to a wide library of content, from multiple streaming services,” said Chaitanya Divan, Head of Prime Video Channels and Sports, Amazon Prime Video India. “Continuing with our philosophy of working with like-minded partners who are equally invested in super-serving customers and offering them quality, consistent entertainment experience, we are excited to collaborate with hayu. hayu offers some of the most popular unscripted shows to audiences globally and their arrival on Channels in India parallels the growing consumer interest in unscripted content on our service. We are certain that our consumers will love viewing their premier reality shows.”

“We are thrilled to make hayu – and its world-renowned reality TV content – even more accessible to Indian super fans,” said Hendrik McDermott, Managing Director, NBCUniversal Direct-To-Consumer – Global. “Already the premiere destination for must-watch content in 29 markets globally, we are delighted to continue our collaboration with Prime Video Channels, by adding another partnership as part of our ongoing, successful expansion strategy.”

hayu is already available through Prime Video Channels in other countries including the UK, Canada, Germany, Austria, Netherlands, France, Italy, Spain and Australia.

hayu and its popular series will now be available in addition to Amazon Originals like Shershaah, Mirzapur, Inside Edge, The Family Man, and The Tomorrow War, without having the need to toggle from app to app. 

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