Nykaa launches 'Pink It Up' film, featuring Janhvi Kapoor, ahead of sale

Nykaa, the online beauty and wellness products marketplace, announced its annual shopping event with an ad film, ‘Pink It Up’, featuring actor and brand ambassador Janhvi Kapoor in a party-ready avatar.

Set against a track, the campaign film, featuring Janhvi Kapoor, gives the public a peek at what they could expect from the sale. The Pink Friday sale will run from November 24 to November 28.

The online platform, which made a mega debut on the stock market earlier this month, deals in the beauty, fashion, and lifestyle segments.

Group Chief Marketing Officer, Shalini Raghavan, said, “Nothing quite says it is the party season like an epic sale event that lets you spoil yourself with cool, coveted brands that allow you to express yourself in style. Our Pink Friday sale is easily one of the most anticipated annual shopping celebrations for our consumers and each year we look forward to bringing them irresistible deals, curations, and shopping experiences. This year’s sale is going to be our biggest ever yet with beauty and fashion both on offer and we invite everyone to ‘Pink it up’ in style with Nykaa.”

The film-

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