In a shocking move, Soumitra Karnik, the Chief Creative Officer (CCO) at Dentsu Impact, mcgarrybowen and Dentsu India, has put in his papers at the global advertising giant Dentsu International. His last day at work was January 5, 2021.
Sources close to the development confirmed the news to BestMediaInfo.com.
In July last year, following the exit of Malvika Mehra, Dentsu entrusted Karnik with the additional charge of CCO at Dentsu India as well.
In April 2019, he was appointed as the Chief Creative Officer (CCO) at mcgarrybowen, while he was already the CCO at Dentsu Impact.
Karnik joined the network in 2012, playing a key role in the resurgence of the group’s creative reputation. Prior to that, he was an ECD at JWT. In over 11 years spent there, he worked on a variety of clients, including Pepsi, Airtel, Nestle and Hero Honda. Karnik has also worked at Lowe and Percept. Among his notable campaigns are ‘Pepsi Yeh Hai Youngistaan Meri Jaan’, Slice Aamsutra, ‘Yaari Ki Gaadi’ for Hero Honda Splendour NXG, and the ‘What Makes Us Click’ Campaign for Canon, to name a few.