Nykaa Fashion, the multi-brand ecommerce fashion portal, has launched its Men’s Fashion category on its website and app. This follows the launch of the Nykaa Man website and app in 2018 — an experience dedicated to men’s grooming. With this, Nykaa will now offer men fashion and grooming products across 560+ brands and 42,000 products.
Increased penetration of social media platforms such as Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion and self-care trends. With a view to cater to all lifestyle shopping needs, the men’s category will offer clothing, footwear, eyewear, sportswear and accessories across 60+ brands, including GAP, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign and more.
Nykaa Man gives male customers a personalised, targeted environment to explore products that are suited to their grooming needs. Both fashion and beauty offerings give customers across India, access to the best of brands and products, along with educational content for them to make the right choices.
Anchit Nayar, Chief Marketing Officer, Nykaa, said, “It has long been the vision of Nykaa to bring the pillars of our brands — curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100% authenticity, as well as exciting content to discover new trends and products.”
In recent months, Nykaa saw an increase in average order values and prepaid payments, reflecting the growth of online shopping. As a leader in women’s fashion and beauty shopping, Nykaa will now extend its retail expertise to a male audience by catering to the high-growth categories of fashion and grooming.
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals — curation, content and convenience. Nykaa has now expanded to an omnichannel lifestyle retailer with over 6 million monthly active users, 73 stores across India, fulfilling over 1.5 million orders a month, with 1500+ brands and 130,000+ products available through its website, app and stores.