Zee5, the digital entertainment destination from Zee Entertainment Enterprises Limited, has revealed the name of India’s first fully home-grown short video platform. Made for an Atmanirbhar Bharat, Zee5’s innovative platform called ‘HiPi’ is a place where India can create exciting content with the help of state-of-the-art features.
The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. Zee5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.
HiPi will entail exciting features that will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.