Zee5 and Cosmos-Maya sign multi-project deal

Animation studio Cosmos-Maya and Zee Enterprises’ entertainment app Zee5 have entered into a multi-project partnership to air 250+ episodes of Cosmos-Maya’s content on Zee5 Kids.

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The deal will see the exclusive digital premiere of three of Cosmos-Maya’s properties: Guddu (Season 2), Bapu, and Gadget Guru Ganesha. This new agreement brings a total of 500+ episodes of Cosmos-Maya’s content broadcasting on Zee5 platforms following a previous agreement for 250+ episodes for three other Cosmos-Maya’s series: ViR: The Robot Boy, Eena Meena Deeka and Chacha Bhatija, which have been airing on Zee5 as part of its library.

Zee5 had around 11.4 million daily active users as of December 2019. With Zee5 Kids, they aim to provide a bespoke amalgamation of entertainment and education content for kids in a safe and secure environment. Zee5 Kids will educate parents on the content slate, features and safety precautions through blogs, stories, challenges and tutorials.

Aparna Acharekar, Programming Head, Zee5 India, said, “Responsible and entertaining home-grown content for kids is need of the hour and Zee5 Kids is launching to meet that. It is great working with a partner like Cosmos-Maya, which has captured the imagination of children and has been successful through the years in bringing kids’ content to the masses. With our new offering, we want kids and parents at large to have #NonStopBACHFUN anytime, anywhere.”

Anish Mehta, CEO, Cosmos-Maya, added, “We are delighted to be working with Zee5. They have been successful in reaching all parts of the country in a very short span of time, and this deal means six of our shows overall will be made available to Zee5’s viewers in an array of regional languages. All of these are in line with Zee5’s vision of democratisation of content and our USP of ‘Novelty with Relatability’, and we are glad that this move will provide engaging entertainment to children nationwide during this challenging time.”

Guddu chronicles the exploits of the circus lion Guddu, a spin-off character from the Motu Patlu franchise. Bapu is an IP inspired by the teachings of Mahatma Gandhi. Gadget Guru Ganesha is a slice-of-life buddy comedy set on a quintessential Indian family and beautifully encapsulates the nuances of Indian culture in an entertaining format.

Cosmos-Maya is Asia’s leading kids’ animation studio with 18 series on air globally and a 60% market share of the Indian kids’ content market, including two of popular children’s shows Motu Patlu and Selfie with Bajrangi.

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