Doordarshan becomes most-watched channel across India in Week 13

According to the BARC India viewership data for Week 13 (March 28 to April 3, 2020), Doordarshan became the most-watched channel, riding on the return of classics such as Ramayan and Shaktiman.

Also read: Advertising or no advertising: Do consumers even bother during Covid-19 crisis?

Also read: 82% public in favour of extending lockdown in India beyond April 14

Also read: India Today TV becomes most-watched English news channel in megacities in Week 13

Highlights of the Week 13:

- Highest TV consumption ever in a week
- News and movies recorded highest ever viewership
- DD becomes most-watched channel across India
- Week 13 growth driven largely by Movies unlike Week 11&12 where growth was driven largely by News
- 1.27 trillion minutes of TV viewing in the latest week, a growth of 4% over week 12
- Reach is stable over Week 12 while ATS has grown
- Average daily reach grew from 560mn in Week 2-4 to 622mn in Week 12 to 627mn in the latest Week 13

Info@BestMediaInfo.com