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Aaj Tak, ABP News and Republic Bharat reach historic 20 crore plus people in the first week of lockdown

In terms of viewership, Aaj Tak surpasses Colors, Star Plus and Zee TV

As expected, the news viewership numbers in Week 12, which is the first week of the complete lockdown — March 21 to 27, have not only broken all the previous records but have raced ahead Hindi general entertainment channels in terms of reach and viewership.

Also read: Commentary: Does it take more than a pandemic for Indian TV news to behave sanely?

Considering reach, the top three channels across all genres in Week 12 are Aaj Tak, ABP News and Republic TV. All three channels crossed the 20-crore mark.

Analysis: It takes Aaj Tak to deliver unprecedented viewership

In terms of absolute viewership in Impressions, Aaj Tak performed as per expectations and raced ahead of GECs such as Star Plus, Colors and Zee TV.

Also read: Will the ad rates on TV see a downward spiral despite surge in viewership during Covid-19 crisis?

Avg Weekly Reach (MN)

NCCS 2+ | HSM

 

 

 

 

 

Channel

2020W 9

2020W10

2020W11

2020W12

Growth in WK 12 Over Wk 09

Aaj Tak

111

120

154

238

115%

ABP News

96

104

132

212

121%

Republic Bharat

90

99

124

199

121%

B4U Movies

146

152

156

190

31%

STAR Gold

157

161

166

189

21%

News18 India

89

96

120

189

111%

B4U Kadak

153

159

158

188

23%

Zee News

85

94

117

184

116%

India TV

90

94

116

183

104%

STAR Gold 2

147

151

153

178

21%

Dangal

161

167

171

177

10%

Zee Cinema

144

145

150

170

18%

Sony MAX(v)

144

145

151

169

17%

News Nation

73

77

95

162

123%

&pictures

122

128

132

150

23%

TV9 Bharatvarsh

57

61

81

142

149%

STAR Plus

132

131

133

137

4%

Enterr 10

106

102

107

134

27%

Zee Hindustan

57

63

76

133

133%

UTV Movies

99

103

105

129

31%

Colors

117

121

122

128

9%

Sony MAX 2

96

101

105

127

33%

News 24

59

62

75

123

107%

Sony Entertainment Television

112

113

114

121

8%

Zee Action

90

95

95

120

34%

Colors Cineplex

90

101

99

120

33%

Zee TV

110

114

113

116

5%

Tez

44

49

65

110

149%

SONY SAB

97

100

104

109

12%

In terms of absolute viewership in Impressions, Aaj Tak performed as per expectations and raced ahead of GECs such as Star Plus, Colors and Zee TV.

Besides news, the other genres that registered impressive growth were comedy and movies. The four channels ahead of Aaj Tak were Dangal, Sony SAB, Sony Max and Star Gold.

Avg Weekly Imp (MN)

NCCS 2+ | HSM

 

 

 

 

 

Channel

2020W 9

2020W10

2020W11

2020W12

Growth in WK 12 Over Wk 09

Dangal

1193

1178

1231

1149

-4%

SONY SAB

689

715

731

800

16%

Sony MAX(v)

412

431

464

675

64%

STAR Gold

313

368

366

666

113%

Aaj Tak

142

180

257

654

361%

Zee Cinema

350

367

383

573

63%

Colors

588

600

600

526

-11%

Sony Entertainment Television

481

502

484

501

4%

STAR Plus

645

633

653

472

-27%

B4U Kadak

326

360

357

448

37%

ABP News

96

108

156

419

336%

Zee News

116

135

170

405

249%

STAR Gold 2

233

257

272

377

62%

News18 India

116

130

155

374

222%

Zee TV

582

605

530

372

-36%

India TV

119

126

160

354

198%

Republic Bharat

98

116

138

340

246%

Info@BestMediaInfo.com

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