Duroflex Mattresses appoints Smita Murarka as Vice-President, Marketing

Mattresses and sleep accessories brand Duroflex has appointed Smita Murarka as Vice President, Marketing for India. With over 16 years of rich experience in Marketing, Business Strategy, E-commerce, Product & Range Management, Sales & Operations, and Business Development, Murarka will spearhead all marketing initiatives at Duroflex.

Prior to joining the leadership team at Duroflex, Murarka headed marketing at amante, MAS Brands India. Her dynamic leadership was instrumental in building brands like amante, Lifestyle, and many other fashion and lifestyle brands.

Confirming the news, Duroflex Managing Director Mathew Chandy said, “We are proud to have Smita as part of our team. We’re positive her experience and knowledge will fuel the growth journey for Duroflex. Her expertise will be a key addition to our leadership and our future success.”

Talking about her new role, Murarka said, “I am excited to start the next chapter of my professional journey with Duroflex. My goal is to continue to build the brand strategically, bringing the learnings of fashion and lifestyle categories to this fast growing FMCD category, making the category unboring.

Innovation and technology for a rapidly evolving communication landscape will be a large part of our upcoming campaigns and initiatives.”

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