Madison World has announced the appointment of Arti Singh as Vice-President of its retail unit — Madison Retail Paradigm, based in Mumbai.
Singh is a seasoned retail professional with 16 + years of experience in retail design, merchandising and implementation.
She was previously heading Dentsu’s retail division before joining Madison. Singh has got experience in retail, having worked with clients such as L&T Switchgear, Forever Mark, Hasbro, Disney, Indian Terrain, Henkel, Westside and several others. Singh has been conferred Woman of the Year by MXM Media online for the young achievers’ category.
Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, said, “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”
Singh said on her appointment, “I am happy and delighted to be a part of the Madison World. Coming from retail design, strategy and shoppers marketing background, I look forward to grow the brand MRP with my years of experience and expertise in the field.”
MRP is the retail specialist of Madison World and does retail store design, visual merchandising design, retail signage and other execution work for clients such as Nivea, Disney, Funskool, Kingfisher, Pidilite, Tata Housing, among several other clients. MRP has the vision to become a 360-degree retail solution provider for all retail brands and aims to strengthen its team, expand geographies and use its creative abilities for giving clients the best retail experience.
MRP is a part of Madison World, which through its 11 companies served last year as many as 500 advertisers last year.