adidas tweaks logo to market its sandals segment

The creative conceptualised by WPP's Mediacom London has created a buzz and garnered likes and shares on social media

BestMediaInfo Bureau
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adidas tweaks logo to market its sandals segment

adidas AG, a global designer and manufacturing brand for shoes, clothing and accessories, has tweaked the brand’s logo in its new creative to market its sandal range.

In the creative, conceptualised by WPP’s Mediacom London, a thick line has been introduced below the three ascending stripes logo of adidas, resembling a sandal. Sandals adidas is written on the right corner.

The ad has created a buzz in social media, with brand experts and brand lovers appreciating the design.

This innovative creative is part of adidas’ ‘Creating the New’ strategy, which started in September 2018 with focus on innovation aligned to the brand’s strategic business plan.


MediaCom WPP adidas sandals segment