Viacom18 Media’s digital arm Viacom18 Digital Ventures has launched its kids’ entertainment and learning OTT application Voot Kids. The inclusive kids' app is available for download on Google Playstore and iOS.
Catering to the digitally native kids’ ecosystem, Voot Kids aims to offer diverse and multi-genre content across the watch, read, listen and learn segments. The app offers over 5000 hours of content consisting of children’s all-time favourite Indian and international shows such as Dora the Explorer, Oswald, Motu Patlu, Peppa Pig, Chhota Bheem, Ben10, Barbie Dreamtopia along with fun and learning games.
Speaking about Voot Kids, Saugato Bhowmik, Business Head, Voot Kids, said, “Kids today are screenagers and have emerged as prolific users of content on digital. As digital natives, they are the first to adopt trends on digital. It was hence imperative to create a platform that offers holistic entertainment and learning experience that would improve the quality and relevance of content consumption by kids on digital. Voot Kids is just that – an inclusive app aimed at enriching kids’ entertainment and learning experience on digital through immersive segments that encourage reading, story-telling, quizzes, etc.”
In the read segment, Voot Kids’ content slate will include renowned titles by Oxford University Press, including traditional tales and rewritten classics such as The Jungle Book, The Three Musketeers and Gulliver's Travels.
The app has around 175 popular junior fiction and non-fiction titles from the leading publisher licensed to Voot Kids to provide an immersive reading experience. The 500+ e-books now available on Voot Kids, including the titles from Oxford University Press, are all set to provide an immersive reading experience to children across the nation.
Bhowmik said, “Kids love stories and the addition of junior fiction titles from Oxford on Voot Kids are sure to add significant diversity and value to our vast content slate”
Commenting on the recently signed content licensing agreement with Viacom18 Media, Giuseppe Trapani, Senior Business Development Manager, Oxford University Press, said, “We are delighted to partner with Voot Kids, and support its users’ learning through reading for pleasure. We commend Voot Kids in its mission to bridge the gap between learning, knowledge and entertainment, and this collaboration with Voot Kids will allow Oxford University Press to introduce even more readers to many of its most-loved books for children.”