Dentsu Aegis Network’s creative agency Taproot Dentsu has won Indian Premier League’s creative mandate. Sources close to the development confirmed the news to BestMediaInfo.com.
Earlier, the account was handled by Ogilvy India for 11 years in a row.
Taproot has been working on the IPL creatives that are expected to kick-start from March 23, 2019.
Taproot Dentsu was also the agency behind the mega success of the Pepsi’s ‘Change the game’ campaign for ICC World Cup 2011.