BBDO's Ritu Sharda replaces Ajay Gahlaut as CCO of Ogilvy India North

Ogilvy has announced the appointment of Ritu Sharda as Chief Creative Officer, Ogilvy North. This appointment is effective April 2019.

Sharda was working with BBDO India as Senior Executive Director previously. She has replaced Ajay Gahlaut at the agency to take care of the North office.

Sharda comes to Ogilvy with over 18 years work experience that covered work on brands like Quaker Oats, Mirinda, 7Up, Zandu, Wrigley’s, SC Johnson and Exxon Mobil, McDonald’s, Samsung, Maggi, Dabur, MasterCard, Coca Cola, HP, Microsoft, HBO to name a few.

Sharda is a much awarded creative professional. She was a part of the Cannes Cyber Jury in June 2018 and also a speaker at the prestigious 3% Conference.

She is also the winner of accolades at international award shows such as Cannes, The One Show, The Andy’s, LIA, The Work and ADFEST. Her work includes celebrated campaigns like #ReleaseThePressure for Mirinda and #StandByToughMoms for SCJohnson.

Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman India, Ogilvy, said, “I’m thrilled to have Ritu join us to lead the creative for Ogilvy North. Ritu is a celebrated new age creative leader who believes in the power of creativity and technology to drive business growth. She is an innovative thinker and has created big bold work on big businesses. Ogilvy North is an important office with some significant brands and strong, experienced creative teams. I’m sure with her multidisciplinary expertise and her energy she will help lead the agency to the next level.”

Kapil Arora, President, Ogilvy North, said, “Ritu has the passion for ideas, the energy and mindset that will not just benefit our client brands, but will also enhance the formidable talent force of our creative team. With Rohitash (head of planning) and Ritu, we now have the final, critical piece of our Next Chapter plans in place and I am looking forward to their partnership in setting new benchmarks for the work from Ogilvy.”

“We are at a very interesting point of inflection in our business, a point that is both intimidating and exciting. The stellar leadership of Ogilvy along with its pedigree talent and enviable list of clients, is poised once again to blaze a new trail during this time. I am excited to play my part in this,” said Sharda.

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