Shemaroo Entertainment reveals identity of new OTT App 'ShemarooMe'

Shemaroo Entertainment Limited, the content power house, has announced the name of its upcoming OTT brand ShemarooMe. The company has also revealed the new logo of its upcoming OTT Video Service to give a sneak peek to the audiences on what is coming their way.

Shemaroo with its expertise in content curation brings premium, engaging content to its consumers through user-friendly, exclusive, multi-genre platforms that suits the needs of every Indian. With access to plethora of offerings such as Bollywood, regional and devotional content from Shemaroo, ShemarooMe wishes to give consumers an unbeatable taste of curated Indian content.

While defining the philosophy of ShemarooMe, the focus was to bring out the core essence of the Shemaroo brand, which is  Being unabashedly Indian. ShemarooMe represents one’s individuality, and expresses the power of Me, which won’t fade with the outburst of options available in the market. ShemarooMe caters to consumers who unapologetically prefer entertaining masala, mass content over niche choices.

With the launch of its OTT platform, Shemaroo will be expanding the digital business through strategic partnerships to offer exciting content across multiple platforms catering to the target audience.

Commenting on ShemarooMe’s name, Hiren Gada, CEO, Shemaroo Entertainment Limited said, “The name ShemarooMe is essentially about expressing one’s individuality. Indian consumers today are assertive about their choices and a similar trend can be noticed in the entertainment space as well. ShemarooMe caters to these audiences who are proud to voice their preferences. With this insight, we intend to touch the hearts of our audiences spanning across metros and Tier 2 & 3 cities.”

Shemaroo revamped the brand for the current generation and revealed a unique and refreshing new brand identity earlier this year. The OTT announcement is a step towards further establishing Shemaroo’s connect with the new and existing audiences.

Taking the journey ahead with its deep-rooted insights and consumer understanding, Shemaroo is now building another milestone with ShemarooMe. The official launch of ShemarooMe is slated to take place in the first quarter of 2019.

Shemaroo Entertainment Limited is a leading global content power house, which has played a pioneering role in the arena of content ownership, aggregation and distribution.

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