Triton Communications, an agency by Ali Merchant and Munawar Syed, has appointed Jyotsna Parikh as the Creative Head, Mumbai. Before joining Triton, Parikh had worked with Ogilvy and Mather.
Talking about this latest development, Ullas Chopra, NCD, Triton Communications, said, “We are building on the momentum with Jyotsna coming on board. She will take the creative impact forward. We have big plans and she is a big part of them.”
Ali Merchant, Managing Director, Triton Communications, said, “We are really happy that Jyotsna has joined us. With her experience, we are looking forward to delivering good work and help our clients in achieving their goals and be popular.”
Commenting on this key appointment, Parikh said, “Triton has a great mix of truly Indian brands and is all set to start a new chapter of creativity. It’s a fantastic opportunity to be at its helm and take it to the next level.”
While working with Ogilvy, Parikh has worked on campaigns with Star Plus, Castrol, Huggies and Home Centre.