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Cannes Lions 2018 announced the shortlists for seven categories - Film Craft, Digital Craft, Industry Craft, Entertainment, Entertainment for Music, Brand Experience & Activation and Creative eCommerce on day two.
Indian agencies bagged a total of 18 shortlists wherein six shortlists are in Film Craft, four in Industry Craft, two in Entertainment for Music, two shortlists in Creative eCommerce and four in Brand Experience & Activation.
Leading the chart were Creativeland Asia and DDB Mudra Group with four shortlists each followed by Early Man Films and Ogilvy & Mather. McCann India secured two shortlists while JWT and FCB India bagged one shortlist each.
Indian shortlists on day two:
Title | Brand | Product | Entrant Company |
Film Craft | |||
The Story Of Kaveri (And Every River Everywhere) | Reforestindia.In | Reforestation | Early Man Films Mumbai |
The Story Of Kaveri (And Every River Everywhere) | Reforestindia.In | Reforestation | Early Man Films Mumbai |
The Story Of Kaveri (And Every River Everywhere) | Reforestindia.In | Reforestation | Early Man Films Mumbai |
Times Spark : A Salaam To Kalam | The Times Of India | The Times Of India, Newspaper | J. Walter Thompson India Gurgaon |
World’s Most Honest Tourism Film | M P Tourism Development Corporation | Madhya Pradesh Tourism | Madhya Pradesh Tourism Board Bhopal/Ogilvy Bangalore |
World’s Most Honest Tourism Film | M P Tourism Development Corporation | Madhya Pradesh Tourism | Madhya Pradesh Tourism Board Bhopal/Ogilvy Bangalore |
Industry Craft | |||
Pattachitra | Mercedes Benz India Pvt Ltd | Mercedes Cars | Creativeland Asia Mumbai |
Madhubani | Mercedes Benz India Pvt Ltd | Mercedes Cars | Creativeland Asia Mumbai |
Madhubani | Mercedes Benz India Pvt Ltd | Mercedes Cars | Creativeland Asia Mumbai |
Pattachitra | Mercedes Benz India Pvt Ltd | Mercedes Cars | Creativeland Asia Mumbai |
Entertainment for Music | |||
Suede Gully | Puma | Puma Suede Classic Shoes | DDB Mudra Group Mumbai |
Suede Gully | Puma | Puma Suede Classic Shoes | DDB Mudra Group Mumbai |
Brand Experience & Activation | |||
Project Free Period | Johnson & Johnson | Stayfree Sanitary Pads | DDB Mudra Group Mumbai |
Project Free Period | Johnson & Johnson | Stayfree Sanitary Pads | DDB Mudra Group Mumbai |
Sindoor Khela - No Conditions Apply | Times Of India | Times Of India | FCB India Mumbai |
Vodafone Sakhi | Vodafone India | Vodafone Sakhi | Ogilvy Mumbai |
Creative eCommerce | |||
Sweet Change | Paytm | E Wallet | McCann India Mumbai |
Sweet Change | Paytm | E Wallet | McCann India Mumbai |