On the third day of Cannes Lions 2018, India has got 16 campaigns shortlisted in the Direct, Product Design, Media, PR and Social & Influencer categories. There were no shortlist from India in Film and Creative Data categories.
India has fetched six shortlists in the PR category. Ogilvy India has got two campaigns shortlisted for Savlon 'Hath se Baat (Talk to your germs) and ICICI Lombard's #WillDriveYouHome campaign. BBDO India's 'Comparison Adds Pressure' campaign for PepsiCo's Mirinda, McCann India's 'The Noon Assembly' for Kwality, WATConsult's '#PowerlessQueen' for Project Nanhi Kalo and FCB India's campaign 'Sindoor Khela-No Conditions Apply' for Times of India are the other shortlists in the category.
There are three shortlists in the direct category. FCB India has secured two shortlists for the ‘Sindoor Khela’ campaign for Times of India. Ogilvy’s ‘Vodafone Sakshi’ for Vodafone is another shortlist in the category.
In the Product Design category, there are three shortlisted campaigns from India. Reliance Jio Infocomm’s ‘Passport to Republic of Digital India’ campaign for Jio Phone, TBWA\India’s ‘Blink to Speak’ campaign for Asha Ek Hope Foundation and Ogilvy India’s ‘Savlon ID-Guard for ITC Savlon are the shortlisted campaigns in the category.
Mediacom’s ‘Gillette Bachelors of Shaving’ campaign for P&G India and Lodestar UM’s ‘Sindoor Khela’ campaign for Times of India are the shortlisted campaigns in the Media category.
In the Social & Influencer category, DDB Mudra’s ‘Suede Gully’ for Puma Suede Classic Shoes and FCB India’s ‘Sindoor Khela’ are the shortlisted campaigns from India.