Cannes Lions 2018 announced the shortlists for Outdoor, Design, Print & Publishing, Mobile and Radio & Audio Lions on the opening day. Indian agencies have secured a total of 9 shortlists across five categories.
India has four shortlists in the Outdoor category. Creativeland Asia has fetched 3 shortlists for Mercedes Benz India’s Madhubani, Pattachitra and Warli work. Grey India has got one shortlist for Mahindra Rise’s ‘The Health Purse (Sehat Ka Batua)' campaign for self-examination for breast cancer.
Ogilvy India has got India’s only mobile shortlist for Vodafone India’s campaign ‘Sakhi’.
TBWA\India Mumbai and Ogilvy & Mather Mumbai have secured a shortlist each in Design category on the first day at Cannes Lions. TBWA\India’s work titled ‘Blink to Speak’ done for Asha Ek Hope Foundation has made it to the shortlists. Ogilvy & Mather India secured one shortlist for IBSEN - The Drama of Good Trumping Evil done for Surnai.
TBWA\India’s campaign ‘Blink to Speak’ for Asha Ek Hope Foundation and McCann India’s campaign ‘Five Status Words’ for Harpic has been shortlisted under Print and Publishing category.
Radio shortlists were also announced today, but India has got no shortlist in the category.