IRS 2017: Dainik Jagran, Times of India retain top slots among Hindi and English dailies

Media Research Users Council has released the Indian Readership Survey 2017 after a hiatus of four year. Dainik Jagran and Times of India have retained top slots among Hindi and English dailies respectively. Dainik Jagran has a total readership (Last month) of 7,03,77,000 while The Times of India has a total readership of 1,30,47,000.

Also read: Commentary: Can IRS 2017 put an end to the stakeholders' anxiety and fear?

The second largest read daily is Hindustan with a total readership of 5,23,97,000 followed by Amar Ujala at No. 3 with total readership of 4,60,94,000.

No. 4 position was held by Dainik Bhaskar with a total readership of 4,51,05,000.

Daily Thanthi was at No. 5 with a total readership of 2,31,49,000 followed by Lokmat at No. 6 with a total readership of 1,80,66,000.

Rajasthan Patrika holds No. 7 position with a total readership of 1,63,26,000 followed by Malayala Manorama at No. 8 with a total readership of 1,59,95,000.

No. 9 position is held by Eenadu with a TR of 1,58,48,000 while Prabhat Khabar is at No. 10 with a total readership of 1,34,92,000.

The No. 1 English daily The Times of India is at No. 11 with a total readership of 1,30,47,000. Anandabazar Patrika captured 12th position with a TR of 1,27,63,000 followed by Punjab Kesari at No. 13 with a TR of 1,22,32,000. Dinakaran has a total readership of 1,20,83,000 at No. 14 while Mathrubhumi is at No. 15 with a TR of 1,18,63,000.

Gujarat Samachar was at No. 16 with a total readership of 1,17,84,000 followed by Dinamalar at No. 17 with a TR of 1,16,09,000.

Daily Sakal is at No. 18 with a TR of 1,04,98,000 followed by Sandesh at No. 19 with a TR of 1,01,52,000 and Patrika at No. 20 with a total readership of 96,23,000.

Other highlights of IRS 2017:

The IRS 2017 Report also offers new readership metrics. Apart from the standard and well-established Average Issue Readership metric, one can now look at data from the perspective of Total Readership (TR), and Readership of publications by timeframes of Last 7 days and Last 3 days.  These new metrics have been introduced to provide a true representation of the changing consumption habits among Newspaper readers.

The council has said strict 'NO' to comparing IRS 2017 with any other editions.

There is total 9% growth in total newspaper readership in last four years. Among 12+ individuals, the IRS 2017 has recorded Last 1 month readership at 104 crore, up from 96 crore in IRS 2014.

English dailies’ readership has grown by 10% over last four years and touched 2.8 crore in IRS 2017 as compared to 2.5 crore in last IRS.

Hindi readership stands at 17.6 crore in IRS 2017, up 45% from 12.1 crore in IRS 2014.

The largest percentage growth has been in Oriya language readership which has grown by 83% to 1.1 crore as compared to 0.6 crore in IRS 2014.

Bengali readership grew by 9% to 2.1 crore from 1.9 crore.

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