A total of 31 campaigns from China, Hong Kong, India, Japan, Pakistan, The Philippines and Singapore have been shortlisted for WARC's Prize for Asian Strategy 2017, a search for the best strategic ideas that have driven results in Asia.
India led the charts with 19 shortlists wherein Ogilvy & Mather secured 9 shortlists and 10 other agencies got one shortlist each.
List of shortlisted entries from India:
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Title
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Brand
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Client
|
Agency
|
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Winning the 4G race without 4G
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Vodafone India
|
Vodafone India
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Ogilvy & Mather
|
|
Use Dipper at Night
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Tata Motors
|
Tata Motors
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Rediffusion Y&R
|
|
Bridging the Gender Divide in Sex
|
Skore
|
TTK Protective Devices
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McCann WorldWide
|
|
Dads #ShareTheLoad
|
Ariel Matic
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Procter & Gamble India
|
BBDO India
|
|
The next-gen is ready
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Vodafone Business Services
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Vodafone India
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Ogilvy & Mather
|
|
Launching Jeans in India
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Durex
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Reckitt Benckiser
|
Havas Worldwide
|
|
Roads that honk
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HP Lubricants
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Hindustan Petroleum
|
Leo Burnett India
|
|
#IShapeMyWorld
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Levi Strauss India Pvt Ltd
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Levi Strauss India
|
Zeno Group India
|
|
From Anonymous Call To Eponymous Glory
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Premier Futsal
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Premier Futsal Management
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DDB Mudra Group, Mumbai
|
|
Putting the intamacy back in intimate wear
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Zivame
|
Zivame
|
Famous Innovations
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|
Inspiring giant leaps in heart health
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Saffolalife
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Marico Ltd.
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Madison Communications
|
|
When embracing dirt became an act of faith
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Surf Excel
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Unilever
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MullenLowe Lintas Group
|
|
The Job Switch
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The Akanksha Foundation
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The Akanksha Foundation
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Ogilvy & Mather
|
|
The Joy Exchange
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The Akanksha Foundation
|
The Akanksha Foundation
|
Ogilvy & Mather
|
|
Mom, be a girl again
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Amazon
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Amazon
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Ogilvy & Mather
|
|
Taste of Togetherness
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Brooke Bond Red Label
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Hindustan Unilever
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Ogilvy & Mather
|
|
Saroj, The Leader
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Colour Academy
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Asian Paints
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Ogilvy & Mather, Asian Paints
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|
Deliver the love
|
Amazon
|
Amazon
|
Ogilvy & Mather
|
|
The Reboot
|
Savlon
|
ITC
|
Ogilvy and Mather Mumbai
|
A wide variety of global brands across a range of industries including Amazon, Coca-Cola, Levi's and MasterCard, as well as local brands such as Colour Academy, Metro Manila Development Authority and Singtel have made the shortlist.
The WARC Prize for Asian Strategy, now in its seventh year, is being judged by an eminent panel of 25 client- and agency-side experts, chaired by Nicole McMillan, Vice-President, Marketing of The Wrigley Company, Asia-Pacific and including Michael McComb, VP Brand Communication, Greater China, SAP; Anita Kanal, Senior Director, Consumer Marketing Asia Pacific, Visa; and Ranjit Jathanna - Chief Strategy Officer, MullenLowe Singapore.
The winners showcasing Asia's smartest thinking, highlighting breakthrough ideas from across the region, will be revealed at an event in Singapore on Monday, October 30.
The top winning entries will be awarded Grand Prix, Gold, Silver and Bronze awards. Five Special Awards will also be presented for specific areas of excellence: The Market Pioneer Award, The Research Excellence Award, The Channel Thinking Award, The Local Hero Award and The Asia First Award.
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