IPL 10's four-week viewership reaches 715 million Impressions

The viewership earned by 32 matches of the Indian Premier League season 10 was recorded at 715.4 million Impressions, as per data provided by BARC India.

The total viewership for the first 32 matches played during the first four weeks of IPL 10 saw a 31 per cent increase, compared to IPL 9 that had garnered 545.2 million Impressions during the first 32 matches.

Only nine matches were played in the fourth week of IPL 10, since the match between Royal Challengers Bangalore (RCB) and Sunrisers Hyderabad (SRH) was washed out due to rain.

The most watched matches in the fourth week were -- Kolkata Knightriders (KKR) versus RCB and Rising Pune Supergiants (RPS) versus KKR, both garnering 26 million Impressions each. Meanwhile Delhi Daredevils (DD) versus KKR played in the afternoon slot (non-primetime) was the least watched match with 10.5 million Impressions.

Within the overall viewership numbers of television, Sony Six led the sport channels flock with 396.910 million Impressions (U+R, All India, 2+). Within the top programmes on sports genre too, all five most watched programmes were the five IPL matches in this ranking RPS versus KKR (6.547 million Impressions), KKR versus RCB (6.497 million Impressions), RCB versus GL (5.930 million Impressions), RPS versus MI (5.640 million Impressions) and SRH versus KP (5.111 million Impressions). These are the numbers for the telecast of these matches on Sony Six.

Sony Max stood as the most watched Hindi movies channel with 1102.378 million Impressions. It also ranked itself as the most watched channel across the genre by garnering 1163.259 million Impressions.

The most watched programmes on the Hindi movies cluster too included the five IPL matches telecast on Sony Max. The ranking of these matches were RPS versus KKR (17.165 million Impressions), KKR versus RCB-KO (16899 million Impressions), RPS versus MI (16.507 million Impressions), MI versus DD (15.393 million Impressions) and RCB versus GL (14.759 million Impressions).

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