GEC Watch: Star Plus stays on top in U+R and Urban markets; Sony Pal tops Rural

In BARC Impressions for Week 15 of 2017 (April 8 to 14), Star Plus retained its lead in U+R and Urban markets. At No. 2, Sony Pal has been giving the channel tough competition for three weeks now in U+R.

In Urban markets, Colors came in at No. 2. Sony SAB grabbed some good eyeballs to come in at No. 3.

Colors’ Naagin - Season 2 was the top show in U+R as well as Rural markets.

Top channels in U+R markets

As per select BARC India data for Week 15 of 2017 for HSM (U+R): NCCS All: 2+ Individuals, Star Plus retained its lead position garnering 678.258 million Impressions. Sony Pal stayed at No. 2 clocking 599.008 million Impressions. At No. 3, Colors gained a few numbers with 590.632 million Impressions. Rishtey stood at No. 4 with 530.127 million Impressions. At No. 5, Zee TV gained a few eyeballs as it garnered 511.986 million Impressions. Star Utsav stayed at No. 6 with 446.036 million Impressions. At No. 7, Sony SAB garnered 434.006 million Impressions while Zee Anmol followed with 426.141 million Impressions. Sony Entertainment Television stood at No. 9 with 390.474 million Impressions while Life OK was at No. 10 with 347.208 million Impressions.

Top programmes in U+R markets

As per select data {HSM (urban+rural): NCCS All: Prime Time (1800 – 2330 hrs): 2+ Individuals}, Colors’ Naagin – Season 2 stayed on top with 11.371 million Impressions. Zee TV’s Kumkum Bhagya retained No. 2 position with 10.071 million Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai at No. 3 garnered 8.960 million Impressions. Zee TV’s Sa Re Ga Ma Pa Little Champs stood at No. 4 with 8.733 million Impressions. Rishtey’s Naagin – Season 2 stood at No. 5 with 8.327 million Impressions.

Top channels in Urban markets

Star Plus retains its lead in urban markets with 456.555 million Impressions. At No. 2, Colors garnered 393.812 million Impressions. Sony SAB stood at No. 3 with 288.698 million Impressions while Zee TV stood at No. 4 with 285.065 million Impressions. Sony Entertainment Television is at No. 5 with 268.781 million Impressions. Life OK stood at No. 6 with 216.693 million Impressions followed by Rishtey which garnered 134.915 million Impressions. At No. 8, Sony Pal garnered 134.419 million Impressions. &TV stood at No. 9 with 120.696 million Impressions and Star Utsav stood at No. 10 with 111.405 million Impressions.

Top programmes in Urban markets

As per select data {HSM (urban): NCCS All: Prime Time (1800 – 2330 hours): 2+ Individuals}, Colors’ Naagin- Season 2 led the top programmes list with 6.886 million Impressions. Star Plus’ Yeh Rishta Kya Kehlata Hai stood at No. 2 with 6.032 million Impressions. Colors’ Shakti - Astitva Ke Ehsaas Ki stood at No. 3 with 5.778 million Impressions. At No. 4, Zee TV’s Kumkum Bhagya garnered 5.695 million Impressions. Sony SAB’s Taarak Mehta Ka Ooltah stood at No. 5 with 5.680 million Impressions.

Top channels in Rural markets

Sony Pal continued to lead Rural markets garnering 464.588 million Impressions. Rishtey took second position with 395.211 million Impressions. Star Utsav was at No. 3 with 334.630 million Impressions. Zee Anmol stood at No. 4 with 326.174 million Impressions. Zee TV stood at No. 5 with 226.920 million Impressions. Star Plus stood at No. 6 with 221.702 million Impressions while Colors followed with 196.819 million Impressions. At No. 8, Big Magic garnered 158.304 million Impressions while Sony SAB followed with 145.307 million Impressions. Life Ok trailed at No. 10 with 130.514 million Impressions.

Top programmes in Rural markets

Rishtey’s Naagin - Season 2 topped the rural programmes chart with 6.535 million Impressions. Sony Pal’s Baalveer stood at No. 2 with 5.602 million Impressions and Zee Anmol’s Jamai Raja took the third spot with 5.540 million Impressions. Sony Pal’s Taarak Mehta Ka Ooltah Chashmah followed with 5.424 million Impressions while the channel’s CID was at No. 5 with 5.333 million Impressions.

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