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Lay's Gourmet

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

Clear cohort targeting and psychographic segmentation crucial for brands working in complex markets: PepsiCo's Shailja Joshi

By Shreya Negi

May 02, 2023 08:59 IST logo

5 Min read

Lay's unveils new TVC for Lay's Gourmet

Lay's unveils new TVC for Lay's Gourmet

By BestMediaInfo Bureau

Aug 19, 2022 07:42 IST logo

2 Min read

Lay's Gourmet aims to capture the premium end of the consumer segment, says PepsiCo's Shailja Joshi

Lay's Gourmet aims to capture the premium end of the consumer segment, says PepsiCo's Shailja Joshi

By Shreya Negi

Aug 05, 2022 03:53 IST logo

4 Min read

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